Google Ads Keyword Research & Strategy for a Local Plumbing Business

@weblinkbuilding

Hello, Hope you are doing well. We help businesses achieve better results with strategically managed Google Ads campaigns. we'll perform a detailed analysis of your business, competitors, and target audience to develop a customized PPC strategy that increases qualified traffic, improves conversions, and maximizes your return on investment. With over 14+ years of experience in Google Ads and digital marketing, we use data-driven strategies, continuous campaign optimization, and performance tracking to deliver measurable and sustainable business growth. PPC Services Include: Google Ads Campaign Setup & Audit Keyword Research & Target Grouping High-Converting Ad Copy & Ad Extensions Bid Strategy & Budget Optimization Conversion Tracking Setup (GA4 & Google Tag Manager) Search, Display & Performance Max Campaigns Competitor Analysis & Audience Targeting Weekly Performance Analysis Campaign Optimization We look forward to helping you generate more qualified leads and grow your business with smart, results-driven PPC campaigns. Thanks!

@weblinks2seo

Hi, I have 12+ years of experience in SEO and Google Ads, and I understand your main concern is not simply getting more clicks, but making sure you are not paying for searches from people who are unlikely to become plumbing customers. I can research the Toronto/East End market and prepare a practical keyword plan covering: ✓ Service + location keyword research ✓ Keywords grouped by actual search intent/services ✓ High-intent keywords worth targeting ✓ Negative keyword list to reduce irrelevant clicks ✓ Estimated CPC ranges and competition ✓ Competitor/search-term analysis ✓ Recommended Google Ads campaign structure ✓ Suggested daily budget based on the market and your goals ✓ Recommendations for call-focused/local lead generation ✓ Clear spreadsheet you can keep and use for the campaign I will specifically look at what people are searching for around your service areas and identify searches that should be avoided, rather than simply providing a large keyword list. I can also review what likely went wrong with the previous campaign and explain how I would structure the new one differently, including match types, negative keywords, location targeting, conversion/call tracking and budget allocation. I use Google Keyword Planner, Google Ads, Search Console, Semrush and Ahrefs for research and analysis. I am ready to start with the keyword research and provide the spreadsheet + campaign recommendations. Thanks, Vipin Jain SEO & Google Ads Specialist

@sabaehsan

Greetings, It sounds like you're looking to get your plumbing business more visibility online and make Google Ads work for you this time. I can help you identify the right keywords that potential customers in your area are actually using when searching for plumbing services. By creating a well-organized keyword list and grouping them logically, we can ensure that your ads reach the right audience. Additionally, I'll compile a list of negative keywords to help you avoid wasting money on searches that won't lead to jobs. I can also provide insights on the average click costs in your area, plus a brief overview of how to set up an effective campaign with a daily budget that suits you. With my experience in keyword research and digital marketing, I’m confident we can turn your Google Ads experience into a successful one. Best regards, Saba Ehsan

@webpillars

Hello, I specialise in Google Ads keyword research and campaign strategy focused on attracting relevant local customers and generating quality leads. With 10+ years of experience in digital marketing, I will research high-intent keywords and build a practical strategy for your plumbing business. 1. Google Ads Keyword Research & Strategy: • Local plumbing keyword research • High-intent and service-based keywords • Location-based keyword targeting • Search volume and competition analysis • Negative keyword research • Competitor keyword analysis • Match type and keyword grouping strategy • Ad group and campaign structure • Budget-focused keyword prioritisation 2. AI Marketing Strategy: I will also use AI-powered research and content insights to identify customer search patterns, improve keyword targeting, and support better ad messaging. My focus will be on targeting people actively searching for plumbing services in your service areas while reducing irrelevant clicks and improving campaign efficiency. Best regards, Anju RB,

@shahbajbagwan

Hi there! I'm an expert, qualified, & Experienced Freelancer in AI SEO services. I have 7 years of experience in this field. Please share your new website with me. I can make your website visible on Google. I will provide you with the following tasks:- 1. On-page SEO. 2. Off-page SEO. 3. Keyword Research 4. Content writing 5. Google Search Console / Yandex web master tools / Bing Webmaster Tools. 6. Weekly work report 7. Create the sitemap You can also visit my Portfolio "www.freelancer.com/u/shahbajbagwan" and see my previous clients' reviews. Please ping me i can show you my previous work report too. Note:- Please do not discuss with me "Outside" & follow the Freelancer's Rules. Only go through "Freelancer. Regard Shahbaj khan

@RaghavMkt

Hello, I can help manage and optimize your Google Ads campaigns to improve visibility, generate quality leads, and achieve better results from your advertising budget. With 8+ years of experience in digital marketing, I specialize in Google Ads campaign setup, management, optimization, and performance tracking for lead generation and sales. 1. My expertise includes: • Google Search, Display, YouTube & Performance Max Campaigns • Keyword Research & Search Term Analysis • Ad Copy & Conversion-Focused Campaign Setup • Audience Targeting & Remarketing • Conversion Tracking with GA4 & Google Tag Manager • Bid, Budget & Quality Score Optimization • CTR, CPC, CPL, CPA & ROAS Analysis • Regular Performance Monitoring & Optimization 2. AI Marketing: I also optimize digital marketing strategies for AI-powered search and answer platforms, helping businesses improve their online visibility and become more discoverable through AI-generated search results. I focus on reducing wasted ad spend, improving campaign performance, and bringing more relevant traffic, leads, and conversions. Let’s connect and discuss your Google Ads goals and how I can help improve your campaign performance. Best regards, Raghav RB,

@preshtiinfotech

Hello, I have over 8+ years of experience in Google Ads, helping businesses of all sizes grow their online presence and generate more leads and sales. My expertise is in all aspects of Google Ads, including campaign creation and optimisation, keyword research, ad copy writing, and bidding strategies. I have a proven track record of success in increasing ROI and driving traffic to websites. Create and implement a new Google Ads account, including conversion tracking using Google Tag Manager. • Adwords & Google Analytics Setup & Linking • Keyword List Generation • Competitor Analysis • Ad Copy Creation • Optimum Bid Setup • Landing Page Recommendations • Building Negative Keywords Lists • Image Ads • Remarketing Ad • Topic Targeting • Placement Sites Targeting • Implementation of Conversion tracking Code • Ad Optimization • Text Ads optimization • CTR Analysis • Keywords Optimization (if needed) • Landing Page Optimization (Recommendations) • Creating new landing pages (Recommendations) • Budget Analysis, etc. Thanks!!

@digitaljaya

Hello, You need to know exactly what Toronto homeowners are searching for before spending another dollar on Google Ads. I can build the keyword and negative-keyword research around your actual services and East End Toronto service area. • Spreadsheet grouped by service, location and search intent • High-intent terms such as emergency, repair, replacement and plumber searches • Negative keyword list to block DIY, jobs, courses, free/advice and irrelevant searches • Estimated local CPC ranges and competition for each important keyword • Campaign structure with tightly themed ad groups and exact/phrase match focus • Conversion setup for phone calls and genuine enquiries • Recommended starting daily budget based on the keyword/CPC research I’d start with the research rather than recommending a large ad budget. The goal is to identify who is actually looking to hire a plumber and avoid paying for irrelevant clicks. I can deliver the keyword research and campaign plan in a clear spreadsheet you can keep and use. Regards, Jaya

@os5733203

Hi, What happened with the ads is typical without dedicated keyword/negative-keyword work first. Good call fixing that before spending again. What I'll deliver: 1. Keyword spreadsheet — your services x East End Toronto neighborhoods + "near me" variants 2. Grouped by service type and urgency (emergency vs. planned) 3. Negative keywords — DIY/job-seeker searches, competitor/supplier names, generic tire-kicker terms 4. Rough CPC ranges for Toronto plumbing terms 5. Short setup note — campaign structure + daily budget to test with I'd start tight and cheap, not relaunch big. Happy to walk you through it once ready.

@MustahidRafi

Hello, I’m a freelancer with 8+ years of experience, and this project perfectly aligns with my background in SEO, lead generation, Google Ads, and organic growth. I’ve always enjoyed working with entrepreneurs and small business owners. I’d research exactly what people in East Toronto search when they need a plumber, build targeted keyword groups, identify negative keywords, and create a practical strategy tailored to your business—not a generic campaign. Cohesive marketing and consistent design are also among my strongest fortes. I’m organized, disciplined, energetic, and efficient with the tools needed. I prefer long-term partnerships where we grow together, and I’d love to help you turn Google into a reliable source of leads. Best, Rafi

@gclickwebtech

Hello sir, I hope you're doing well. I can help you set up, manage, and optimize your Google Ads campaigns to generate more qualified leads/sales while maximizing your ROI. Google Ads Case Study: https://www.freelancer.com/portfolio-items/11363813-shopping-ads-campaign-optimization https://www.freelancer.com/portfolio-items/11105384-manglamgroupcom-ppc-case-study My Google Ads Services Include: ? Strategy & Setup ✔ Account Audit & Competitor Analysis ✔ Keyword Research & Campaign Planning ✔ Search, Shopping, Performance Max & Display Campaigns ✔ Responsive Search Ads & Ad Assets ✔ Audience, Location & Device Targeting ? Optimization ✔ Bid & Budget Management ✔ Search Term Analysis ✔ Negative Keywords ✔ Ad Copy & Asset Optimization ✔ Audience Refinement & Remarketing ? Tracking & Reporting ✔ Google Ads Conversion Tracking ✔ GA4 & Google Tag Manager (GTM) Setup ✔ Enhanced Conversions, Call & Lead Tracking ✔ Monthly Performance Reports & Recommendations I'd be happy to discuss your project and recommend the best Google Ads strategy based on your business goals. Regards, Gclick Web Tech

@digitalpustak01

Hi, I can research what people in East Toronto are actually searching for when they need plumbing services and build a practical Google Ads keyword plan. I’ll provide a spreadsheet with service/location-based keyword groups, negative keywords, estimated CPC ranges, and a short campaign structure with recommended daily budget. I’ll focus on high-intent searches that can generate real calls and jobs, while filtering out irrelevant searches that wasted your previous budget. I have experience with Google Ads, keyword research, local SEO, and conversion-focused campaigns. I can start immediately and keep everything clear and easy to use

@msaqibimran

Hi, I can help you with targeted keyword research and strategy for your plumbing business in Toronto. I'll provide a structured keyword list tailored to your services and local area, along with negative keywords to avoid unnecessary spending. You can expect insights on the average cost per click in your region and a brief outline for setting up your campaign effectively. To refine the approach, it would help to know which specific plumbing services you want to focus on and if there are any geographic areas within the east end that you particularly want to target or avoid. The tentative price for this project is $500, with a delivery time of around 10 days. These figures can be finalized once we clarify the scope. I've worked with local businesses in creating data-driven ad strategies, ensuring they reach the right audience. If this direction sounds good, let’s discuss further. Best regards, Mohammad

@Zeeshanasif470

Hey, I understand your core problem; actually, the issue is not right targeting according to the lead prespective. I already researched some high-intent keywords for Google Ads specifically for a plumbing business. Can you show me your landing page/website that you were running ads on before? so I can correct your positioning first. Regards, Zeeshan Asif

@nicolasra1986

Hi! I completely get the frustration. Last time, you were likely paying for broad DIY terms or job seekers instead of homeowners with actual emergencies in East Toronto. Here is what I will deliver for your 2-van plumbing business: Deliverables: Organized Keyword Spreadsheet (Google Sheets): Categorized into high-intent ad groups (Emergency, Location-Based like Leslieville/Danforth, and Core Services) using Phrase/Exact match to avoid wasted clicks. Negative Keyword Block List: Comprehensive list of terms to block ("how to", "cheap", "jobs", "parts", "commercial", "salary") so you never pay for non-clients. Toronto CPC Reality Check: Standard local plumbing terms run $12–$25 CAD/click, while urgent terms (e.g., "emergency drain repair") can hit $30–$40+ CAD. Setup Strategy & Daily Budget: Daily Budget: $35–$50 CAD/day (~$1,000–$1,500/mo) to secure 2–4 solid, high-intent clicks daily. Tight Geo-Targeting: Strict radius around East End Toronto (East York, The Beaches, Scarborough Southwest) so you don't pay for calls across the GTA. Call-Focused Ads: Mobile-first ads optimized for direct phone calls during your working hours. Format & Turnaround: Delivered in a clean, easy-to-read Google Sheet within 24 to 48 hours. Ready to get this sheet built so you can see exact numbers and take full control of your local search presence!

@adityasharma91

Hello there, I can research local plumbing keywords, organize them by service and location, identify strong negative keywords, estimate local CPCs, and provide a clear Google Ads campaign structure with a practical daily budget. I’ll deliver everything in an easy-to-use spreadsheet.

@ajayparihar01

The previous Google Ads campaign generated two calls from a few hundred dollars, so the real issue is identifying which local searches have genuine hiring intent before spending again. * Build tightly grouped keyword themes around emergency, residential and service-specific plumbing searches, separating high-intent terms from research traffic * Create a negative keyword list to block DIY searches, jobs, courses, supplies, employment queries and other clicks unlikely to become plumbing customers * Estimate local CPC ranges and map match types, campaign structure and daily budget around the services and search demand that can realistically produce calls * First step once on board is a full Google Ads keyword and account audit report, so wasted-search patterns and targeting gaps are mapped before campaigns resume Are the two previous calls traceable to specific search terms, or is the old account data too limited to identify what went wrong? https://www.freelancer.in/u/ajayparihar01

@naminghn

Hi there, I've worked with local businesses to optimize their Google Ads campaigns effectively. To help you gain insights into what potential customers are searching for, I propose a structured keyword research strategy tailored specifically for your plumbing services. I'll provide a comprehensive list of relevant keywords organized into sensible categories, along with negative keywords to exclude unqualified traffic. Additionally, I'll give you an overview of cost-per-click in your area and a brief note on how I'd recommend structuring your campaign. Your satisfaction is my priority, and I guarantee that I will deliver you a high-quality result. Regards, Ali

@muhammedusmank

Greetings, It sounds like you're looking to refine your approach to Google Ads for your plumbing business in Toronto. I get that you want to move away from the trial and error phase and have a clear understanding of how to reach potential customers effectively. To address your needs, I would start by conducting thorough keyword research tailored to your services and local area. This would include creating a detailed spreadsheet with organized keyword groups. I’ll also identify negative keywords to help you avoid wasted spending on irrelevant clicks. Additionally, I can provide insights into the average cost per click in your market and outline a strategy for setting up your campaign with a sensible daily budget. I’m here to help you ensure your next steps in advertising are smart and effective. Best regards, Muhammad Usman Kamran