Academic Publishing Lead Generation Specialist

₹12500-37500 INR

Completed

Posted 9 months ago

₹12500-37500 INR

Paid on delivery

Project Title: B2B/B2C Digital Marketing Executive Needed for Academic Publishing Services Description: We are Nexus Global Publications, a rapidly growing research and academic publishing company helping students, residents, and doctors publish in Scopus, PubMed/MEDLINE, Web of Science, and DOAJ indexed journals. We need an experienced digital marketing executive who can drive lead generation and brand growth through strategic online campaigns. The role involves both B2B and B2C service promotion. Responsibilities: Conduct competitor and audience research in academic publishing and higher education markets. Create and execute a 30-day omnichannel marketing plan (Facebook, Instagram, LinkedIn, Google Ads, WhatsApp, Email). Develop launch-ready assets (ad copy, visuals, email flows, landing pages, WhatsApp outreach). Manage and optimise paid campaigns in real-time for maximum ROI. Build and maintain weekly dashboards (Google Analytics, Ads Manager, LinkedIn Insights). Provide clear reports with recommendations for scaling author acquisitions. Deliverables: Market research report with insights. 90-day marketing plan with channel strategy, budget split & KPIs. Ad copy, visuals, email sequences, and landing page templates. Weekly performance dashboards with optimisation suggestions. Requirements: Proven experience with Facebook Ads Manager, Google Ads, LinkedIn Campaigns, and Email Automation (Mailchimp/SendGrid/HubSpot). Past success in B2B or B2C service marketing (education, publishing, SaaS, or consulting preferred). Ability to achieve 10x+ ROI on paid campaigns. Budget: ₹25,000-₹30,000

Lead Generation

Digital Marketing

Social Media Marketing

Project ID: 39746814

About the project

10 proposals

Remote project

Active 8 mos ago

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@primeseoexperts

"Hello there! 10 years of experience in On Page SEO and Off Page SEO. Ready to optimize your site with full On Page SEO according to Google's latest update. Best SEO service, real traffic, organic result, 100% white hat SEO, manual work, top rank in google, weekly progress report, will make an impression on you. Our SEO Services: Website Audit and Optimization Link Building Content Strategy Local SEO Analytics and Reporting You can check our portfolio of our Previous client working with screenshot Traffic Screenshot [login to view URL] [login to view URL] Ranking Screenshot [login to view URL] [login to view URL] why we choose us: We are committed to delivering measurable results, transparent reporting, and exceptional customer service throughout our engagement. With our effective SEO strategies, we aim to drive targeted organic traffic, increase conversions, and maximize your return on investment. Please feel free to contact us with any questions or to discuss this proposal further. Warm regards, WebClaw IT Solutions

₹12,500 INR in 30 days

4.9

(173 reviews)

6.1

10 freelancers are bidding on average ₹21,105 INR for this job

@yashsaxena2705

Understanding of Requirements Nexus Global Publications aims to scale both B2B and B2C author acquisition by positioning itself as a trusted partner for academic publishing across Scopus, PubMed, Web of Science, and other indexed journals. The core objective is to generate qualified leads and build brand credibility through strategic omnichannel marketing. Proposed Solution 1. Market Research & Competitive Benchmarking Conduct deep competitor analysis within academic publishing and education services. Map audience personas (students, residents, doctors, researchers) to identify digital behavior and channel usage. Identify content gaps and opportunities to position Nexus Global Publications as a thought leader. 2. Omnichannel Marketing Plan (90 Days) Channel Strategy: Facebook & Instagram: Drive B2C leads via interest-based targeting, retargeting, and video creatives. LinkedIn: Target B2B audiences (universities, research institutions, consultants, and medical associations) through job titles, industries, and groups. Google Ads: Capture high-intent leads through keyword campaigns (e.g., "Scopus publishing support"). Email Marketing: Build nurturing funnels for leads with segmented drip campaigns. WhatsApp Outreach: Personalized communication to convert warm leads into customers. Budget Split & KPIs: Allocate budget across awareness, consideration, and conversion stages.

₹25,999 INR in 7 days

5.0

(4 reviews)

3.1

@johnathanm5

"I am a perfect fit for your project, understanding your need for a digital marketing expert versed in B2B and B2C strategies for academic publishing services. With proficiency in Facebook Ads, Google Ads, LinkedIn Campaigns, and Email Automation, I ensure optimized ROI. While I am new to Freelancer, I have extensive experience in executing similar projects off-site. I would love to chat more about your project! Regards, Jp Maritz"

₹28,150 INR in 30 days

0.0

(0 reviews)

0.0

@danielv118

I am a perfect fit for your project as a digital marketing executive. I understand the need for strategic online campaigns to drive lead generation and brand growth in academic publishing services. While I am new to freelancer, I have tons of experience and have done other projects off site. I specialize in Facebook Ads Manager, Google Ads, LinkedIn Campaigns, and Email Automation and have a proven track record in achieving high ROI for B2B and B2C services. I would love to chat more about your project! Regards, Dan van Zweel

₹18,750 INR in 30 days

0.0

(0 reviews)

0.0

@CorneF

I am a perfect fit for your project, understanding the need for clean, professional digital marketing strategies in the academic publishing sector. While I am new to freelancer, I have tons of experience and have successfully executed similar projects off-site. I specialize in Facebook Ads Manager, Google Ads, LinkedIn Campaigns, and Email Automation. Let's discuss how I can leverage these skills to drive lead generation and brand growth for Nexus Global Publications. I would love to chat more about your project! Regards, Corne ferreira

₹16,900 INR in 30 days

0.0

(0 reviews)

0.0

@GWKDigiAct

I am a perfect fit for your project, specializing in digital marketing for academic publishing services. With expertise in Facebook Ads, Google Ads, LinkedIn Campaigns, and email automation, I can strategically launch and optimize omnichannel campaigns. While I am new to freelancer, I have tons of experience and have successfully executed projects off-site. I understand the importance of clean ad copy, professional visuals, and seamless campaign management to achieve high ROI. I would love to chat more about your project! Regards, Gert Kapp

₹18,750 INR in 30 days

0.0

(0 reviews)

0.0

@matthewclarke22

I understand the need for a strategic digital marketing approach to drive lead generation and brand growth in the academic publishing industry. Our services include expertise in Facebook Ads Manager, Google Ads, LinkedIn Campaigns, and Email Automation tools such as Mailchimp, SendGrid, and HubSpot. While I am new to freelancer, I have tons of experience and have successfully executed similar projects off-site. Looking forward to discussing this with you. Regards, MR MATTHEW B CLARKE

₹22,500 INR in 30 days

0.0

(0 reviews)

0.0

@markeagar9

Dear Mashokc, I have thoroughly reviewed your project requirements and am confident in delivering exceptional results. Let's discuss further in chat if you have any queries. Best regards, Mark Eagar

₹15,000 INR in 30 days

0.0

(0 reviews)

0.0

@mial54

**Proposal:** If you’re after a design that not only looks great but works beautifully too, that’s where I come in. I focus on creating clean, user-focused designs that feel natural to use and are backed by smart automation that saves time and effort. Although I’m new to Freelancer, my experience runs deep — I’ve delivered solid results on projects off the platform, blending graphic design, web development, and digital automation into solutions that genuinely work for clients. If you’re open to fresh eyes and sharp thinking, I’d love to hear more about what you’re building. Regards, Mia Louw

₹22,500 INR in 30 days

0.0

(0 reviews)

0.0

@Op268642

As an experienced digital marketer, well-versed with Facebook Ads Manager and Google Ads, I'm confident in my ability to drive lead generation and brand growth for Nexus Global Publications. My expertise extends beyond these platforms; I can handle LinkedIn Campaigns and Email Automation as well, offering comprehensive digital marketing solutions, tailored directly to your project's requirements. My previous work showcases a proven track record of 10x+ ROI on paid campaigns, a key asset in delivering strong and cost-effective promotion. Additionally, having excelled in marketing B2B and B2C services throughout my career, I've already curated a strong understanding of the academic publishing industry. This existing knowledge saves valuable time on researching specific competitors or audience trends you demand from this job. It also means that I'm already familiar with commonly-used tools like Mailchimp/SendGrid/HubSpot. Committing to Nexus Global Publication's initiative comes with an assurance of targeted and optimized ad campaigns coupled with clear communication. I’ll not just provide weekly performance dashboards but also articulate suggestions to enhance our campaign strategies together ensuring optimal results for better author acquisitions. Let's work together to make your 90-day marketing plan a success and set new benchmarks for your brand!

₹30,000 INR in 15 days