IT Services Lead Generation & Email Outreach Specialist (USA & UK Focus)

An IT services company in my network is seeking a highly experienced freelancer to drive our lead generation and email outreach efforts, exclusively targeting the United States and the United Kingdom markets. They need a professional who understands the nuances of these regions and can effectively generate high-quality, B2B leads and execute personalized email campaigns to secure introductory meetings. [Responsibilities:] Targeted Lead Research & List Building: Meticulously research and build targeted lead lists of key decision-makers (e.g., CIOs, IT Directors, CTOs, and Operations Leaders) within the US and UK. You must be proficient in using tools like LinkedIn Sales Navigator to identify and gather accurate contact information from our ideal customer profile (ICP). Localized Email Outreach Campaigns: Develop and execute highly personalized cold email campaigns tailored to the cultural and professional norms of the US and UK. This includes: Crafting concise and direct email copy for the US market that focuses on efficiency and value. Developing more formal and in-depth, insight-led emails for the UK market. Writing compelling subject lines that drive high open rates in both regions. CRM Management: Maintain and update all lead information and outreach activities in our CRM system (or a shared spreadsheet), ensuring data is clean, accurate, and organized. Performance Reporting: Provide weekly reports on key metrics, including the number of leads generated, emails sent, open rates, reply rates, and qualified meetings booked, specifically segmented by country (USA/UK). Skills & Experience Required: Proven B2B Experience: You must have a strong, verifiable track record in B2B lead generation and cold email outreach. Experience working specifically within the US and UK IT services, software, or technology markets is non-negotiable. Strong Written Communication: Exceptional English writing skills are a must. You should be able to write professional, persuasive, and culturally-aware emails for both US and UK audiences. Industry Knowledge: A deep understanding of the IT services landscape (e.g., cloud services, cybersecurity, managed IT) is essential. You should be able to quickly understand our offerings and identify the right audience in these specific markets. Tool Proficiency: Experience with lead generation platforms (e.g., LinkedIn Sales Navigator, [login to view URL]) and email outreach tools is required. Professionalism & Attention to Detail: We are looking for a highly organized, reliable, and detail-oriented freelancer who can manage confidential information with the utmost care. Important Information: Non-Disclosure Agreement (NDA): Due to the sensitive nature of our business strategies and client data, the selected freelancer will be required to sign a comprehensive NDA before the project begins. Confidentiality: All work and information shared during this project must remain strictly confidential. Long-Term Potential: This is a project-based role with the potential for a long-term, ongoing engagement for a high-performing candidate who can consistently deliver quality leads and booked meetings. Please submit your proposal detailing your relevant experience, including any case studies or results from similar projects in the US and UK IT sectors. Let us know what makes you the ideal candidate for this role.

Project ID: 39731457