Microsoft Ads B2B Lead Gen

My Microsoft Ads account needs focused, data-driven management to bring in qualified B2B leads from the technology sector. Campaigns are already live but performance is spotty, and CPL keeps creeping upward. I want to refine the whole funnel—from keyword selection to landing-page alignment—so that ad spend translates into a steady flow of demo requests and contact-form submissions from decision-makers at tech firms. Scope of work • Audit current campaigns, ad groups, keywords, extensions and tracking tags, then outline quick-win fixes and longer-term tests. • Rebuild or restructure where needed: tight theming, negative keyword hygiene, device and demographic bid adjustments, and fresh ad copy that speaks to IT managers, CTOs and procurement teams. • Set up conversion goals in Microsoft Advertising and Google Analytics 4 to make sure every form fill and call is captured. • Launch A/B ads and landing-page experiments; provide weekly insights on CTR, CPC, CPL and ROAS. • Hand over a concise playbook so I can understand exactly what was changed, why, and how to scale. Acceptance criteria 1. Tracking verified: conversions populate in both Microsoft Ads and GA4. 2. CPL reduced by at least 20 % over the first 45 days. 3. Clear, actionable report delivered every Friday. Tools currently in use: Microsoft Advertising, GA4, Hotjar and Unbounce. Access will be granted immediately after kickoff, and I’m happy to collaborate via Slack for quick feedback loops. If you have a track record scaling tech-industry lead-gen with Microsoft Ads, let’s get started.

Project ID: 39754013