This project will be successful when our company has the ability to access and/or purchase the email contact information for at least 5,000 people who are responsible for making the purchasing decision for team sports uniforms within the United States. The purchaser should be the “ultimate decision maker”, the person making the brand and particular design decisions for teams, leagues, groups etc in any of the following sports: Baseball, Basketball, Softball, Football, Soccer, Hockey, Track and Field, Wrestling, Cheerleading, Lacrosse or Volleyball. Uniforms for all age group participants are being considered.
We are looking for the person accepting this project to provide us with the resources that we can access to use/lease/download/purchase these email lists.
For example, the folks at [url removed, login to view] (Softball Magazine) might have a mailing list that they would be willing to lease out. Since the magazine is generally geared towards players, you might assume that 1 out of 15 readers is a coach who would make the decision for the team uniforms. This project would involve contacting the folks at Softball Magazine and asking them if they sell/lease/allow to use their mailing list and if so, how many folks are on the list. If they state that they have 15000 people on their list, then we can assume that there are 100 “decision” makers in the group. We would be purchasing the entire list to try to reach the ultimate decision makers. In this case, making contact with this organization, confirming that they are willing to sell/lease their mailing list, providing the contact information back to us (me) would be success in 100 out of the goal of finding 5,000 decision makers.
Some ideas of places to search for contact information might include:
Team Sports magazines, both physical and electronic. (Softball Magazine for example)
Membership Groups and Associations (Illinois Athletic Directors Association for example)
Sports Leagues (Little League Baseball for example)
Sporting Goods Directories / Coaches Directories (Clell Wade Coaches directory for example)
Team/League Registration Sites ([url removed, login to view] for example)
Community Recreational Sports Organizations (One in most towns!)
As a guideline, no lists will be purchased that contain fewer than 1 in 25 names that would be considered the ultimate decision makers with regards to team sports uniforms.
Just to summarize, success in this project would be to provide:
- The name and contact information of the organization that is willing to provide email contact information for lists that contain at least some “ultimate decision makers” with regards to team sports uniforms in the above mentioned sports.
- The number of contact names that are available.
- A general guess as to what percent of the list contains sports uniforms ultimate decision makers.
- The cost of buying/renting/leasing etc the contact names.
- Any other particulars for this contact.
Just the keep clear, the project IS NOT to provide the actual email lists to us but just the places we can go to buy/lease/rent, etc the email lists.
The project will be completed when it is estimated that the purchasable contact information will result in being able to get emails for at least 5000 valid ultimate decision makers for team sports uniforms.
Thanks in advance for taking on this fun and challenging research project!