We invite designers to redesign the logo!
The company is engaged in the production of shakers for use in sports nutrition and water bottles under the brand name "Sports Element". This is mass-market product, not expensive.
The logo we put on our products, plastic bags, packaging, use in catalogues, on the website, in social networks etc.
The logo at this stage represents a chemical element, water, drop.
Currently, the logo is outdated, looks passive, there is no bright emotional message.
We need bright, dynamic, cool logo!
Need a redesign of the existing logo, change it to make the logo more interesting and attractive for the consumer.
What we want from the logo – the product should look better, more interesting, more attractive and more expensive!
The logo needs to be competitive with other brands!
Emotional message – the movement, strength, power, seriousness, respect, success, progress.
Associations that it can cause science, special qualities of the winners (the DNA of a champion!), water, structure.
Logo needed in two languages – Russian and English.
Russian transcription - Спортивный Элемент.
Logo needed - long squared shape (as it is now), one flat color without using different colors, gradients, and so on.
Important – the logo must be unique, it will be registated as a trademark. To check it for uniqueness is necessary.
Consumer – a fairly young audience of 18 to 35, mostly men. Our consumer going in for sports (fitness, bodybuilding, weight training), the leading active lifestyle (Biking, walking, Jogging, Hiking), healthy lifestyle, adhere to proper nutrition.
Because of their hobby is the people disciplined, in some degree fanatical. Their trust must be earned.
The decision to purchase is accepted in seconds, either on the basis of existing experience or fleeting emotions.
1 - Current logo
2, 3 - logo we like
4,5,6,7,8,9 other brands of sport shakers