I need to update my logo for my event planning business. I had developed one years ago, but it needs a professional gloss over or complete makeover that I can utilize for marketing materials and website. I definitely want to maintain the colors of light blue and lavender in the logo. I want the V and C to blend more uniformly together. So my motivation for my company is to listen to the customers' ideas or feelings about why they are doing an event (birthday, anniversary, workshop, conference, etc.). Therefore, I want to connect to their feelings, emotions, desires and transform them all into an event that reflects those feelings, emotions, desires, etc. So it's transforming ideas from the imagination to reality 100x more than the customer could conceive. I want every event to reflect what the customer wants to achieve via the production of the event. The same for virtual administration in which I give the customer what they want but even make it better...give the customer excellence in everything that I do whether it is time management, project oriented, reorganization of business files, etc.