Allow me to introduce myself, my name is Oscar and the owner of Bold Apparels. To describe this brand best is by thinking it as an online brand with fast-paced designs. I am marketing it towards consumers who are seeking to purchase it as a go-to shirt. Therefore, these designs should be simple. To clarify 'simple' I am aiming for these key points:
1) Relatable to my market: Australia, Sydney = beach, urban, city, metro, laid back.
2) Either a phrase or a logo. But not both together