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B2B Market Research: Analyze a competitor for a software company

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Scope of Research

• What do they claim to be their key differentiators?

• What are the operational / business benefits they claim to provide?

• Describe their customers:

o B2B / B2B / B2G

o Small / Midsize / Enterprise

o Which verticals / industries

o Which C-level titles do they sell to?

o Which operational titles / functional teams do they sell to?

o Do they sell directly / through channels / both?

o Where are they ranked by Gartner or Forrester?

• Need a few screenshots of their blog articles if any are available

Especially useful would be quotations/screenshots from…

• Analysts (Gartner, Forrester etc.)

• SME forums

• user forums

• industry sites

• news aggregators and PR

• any kind of side to side comparisons with other solutions in the same space

Looking for information that will provide context and add depth to what is available on their websites.

Think of this project as a survey rather than the development of an in-depth, encyclopedic report. I also need screenshots and the URLs for where to find out more.

You’ll provide the text in a Word document and the screen grabs and any other useful images in PowerPoint slides. But the slides don’t have to be ready for actual use… I will take care of integrating the text and making it all look good.

You'll need a good understanding of B2B operational requirements and of BB software.

Kemahiran: Kajian Pasaran, Penulisan Laporan

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Tentang Majikan:
( 0 ulasan ) San Rafael, United States

ID Projek: #21018190

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