Fractional CMO for Multichannel Branding

I need an experienced, strategy-minded CMO to take full ownership of a multichannel marketing program that hinges on social media, influencer, and email marketing. My immediate objective is to elevate brand awareness, laying the groundwork for future lead generation and sales growth. You will audit our current presence, define a cohesive brand narrative, and translate it into channel-specific roadmaps. Expect to design and oversee social content calendars, paid and organic campaigns, automated email sequences, and a unified reporting framework so I can see—at a glance—how each touchpoint lifts our visibility. Deliverables • 90-day strategic marketing plan covering social and email touchpoints • Channel playbooks with tone, cadence, and asset requirements • KPI dashboard template tracking reach, engagement, list growth, and share of voice • Weekly performance recaps with actionable next steps Acceptance Criteria The assignment is complete when brand awareness KPIs show measurable uplift (baseline to be agreed upon at kickoff) and all documentation is handed over in editable format. If you know how to blend data-driven insights with creative storytelling and can run point on tools like Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar ESPs, I’d like to hear how you would tackle the first 90 days.

Project ID: 40562922