The completed Brand and Marketing report will need to examine all of the below in a structured way and should utilise both secondary and primary research.
?An overview of the brand and its position in the market.
? A description of the key market variables which affect this brand (e.g. competitors, trends, Socio-cultural issues etc.)
?A profile of the brands target market and positioning strategy.
?A detailed analysis of the brand identity, using the marketing mix variables to assist your analysis.
Word count : 2,500.