Assignment 1: Company Report - 2,000 words
Select a UK retailer and produce a report critically evaluating the contribution made by its corporate social responsibility efforts to its marketing strategy.
Essay should be:
Standard academic presentation is required, including:
• Concise and appropriate business language
• Fully referenced using the Harvard system which includes a single alphabetical order bibliography containing all sources used for each piece of work
• Unless advised otherwise, all work should be typed and space 11/2, and handed in without any plastic cover, folder or casing. Just staple your work in the top left hand corner.
• Please note that all submitted work must use the Times New Roman font, regular style and font size 12.
Sources can be used are: ( NO WIKIPEDIA LINKS FOR REFERENCING!)
ILLUSTRATIVE READING LIST
Aaker, D.A. & (2010) Strategic Market Management: Global Perspectives, John Wiley
Arnold, C. (2009) Ethical Marketing and the New Consumer, John Wiley
Doyle, P. (2008) Value-Based Marketing, John Wiley
Egan, J. (2008) Relationship Marketing, 3rd ed., Pearson Education Ltd.
Elliot, R. (2006) Strategic Brand Management, Oxford University Press
Fox, V. (2010) Marketing in the Age of Google, John Wiley
Gilligan, C. & (2009) Strategic Marketing Planning, 2nd ed., Butterworth-Heinemann
Godson, M. (2010) Relationship Marketing, Oxford University Press
Hackley, C. (2010) Advertising and Promotion, Sage
Hooley, G., N.F. Piercy (2011) Marketing Strategy & Competitive
& B. Nicoulaud Positioning, (5th edn), FT Prentice Hall
McStay, A, (2009) Digital Advertising, Palgrave
Piercy, N.F. (2009) Market-Led Strategic Change, (4th edn.) Butterworth-Heinemann
West, D., J. Ford, & E. Ibrahim (2010) Strategic Marketing: Creating Competitive Advantage, Oxford University Press
Harvard Business Review
Journal of Consumer marketing
Journal of Marketing
Journal of Marketing Management
Journal of Strategic Marketing
The Marketer (CIM monthly magazine)
Mintel Market Intelligence