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Company report. 2,000 words

Assignment 1: Company Report - 2,000 words

Select a UK retailer and produce a report critically evaluating the contribution made by its corporate social responsibility efforts to its marketing strategy.

Essay should be:

Standard academic presentation is required, including:

• Concise and appropriate business language

• Fully referenced using the Harvard system which includes a single alphabetical order bibliography containing all sources used for each piece of work

• Unless advised otherwise, all work should be typed and space 11/2, and handed in without any plastic cover, folder or casing. Just staple your work in the top left hand corner.

• Please note that all submitted work must use the Times New Roman font, regular style and font size 12.

Sources can be used are: ( NO WIKIPEDIA LINKS FOR REFERENCING!)

ILLUSTRATIVE READING LIST

Aaker, D.A. & (2010) Strategic Market Management: Global Perspectives, John Wiley

D. McLoughlin

Arnold, C. (2009) Ethical Marketing and the New Consumer, John Wiley

Doyle, P. (2008) Value-Based Marketing, John Wiley

Egan, J. (2008) Relationship Marketing, 3rd ed., Pearson Education Ltd.

Elliot, R. (2006) Strategic Brand Management, Oxford University Press

Fox, V. (2010) Marketing in the Age of Google, John Wiley

Gilligan, C. & (2009) Strategic Marketing Planning, 2nd ed., Butterworth-Heinemann

R. Wilson

Godson, M. (2010) Relationship Marketing, Oxford University Press

Hackley, C. (2010) Advertising and Promotion, Sage

Hooley, G., N.F. Piercy (2011) Marketing Strategy & Competitive

& B. Nicoulaud Positioning, (5th edn), FT Prentice Hall

McStay, A, (2009) Digital Advertising, Palgrave

Piercy, N.F. (2009) Market-Led Strategic Change, (4th edn.) Butterworth-Heinemann

West, D., J. Ford, & E. Ibrahim (2010) Strategic Marketing: Creating Competitive Advantage, Oxford University Press

Journals

Harvard Business Review

Journal of Consumer marketing

Journal of Marketing

Journal of Marketing Management

Journal of Strategic Marketing

The Marketer (CIM monthly magazine)

Marketing Week

Mintel Market Intelligence

Kemahiran: Pemasaran

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