I need a marketing report about BYD Electric Vehicle.
The report should include:
- company mission
- company objectives
- market overview (definition, market size, market potential, market structure, trends)
- competitors (market share, corporate culture, strategic alliances, international links, financial strengths, marketing expertise, SWOT)
- segmentation and buyer behaviour
- internal analysis
- SWOT analysis
- marketing objectives
- target market defined
- desired positioning in the market
- strategies using 4p or 7p framework (product, price, promotion, distribution, people, physical evidence, process).
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