We need to create a marketing campaign to promote the various IT courses (from elementary to advanced). Courses for adults. Target groups are people who have not been more educated and they have interest to contact us. The campaign needs to be sorted through various promotional mix (publications, brochures, internet marketing, outdoor advertising, radio campaigns, etc). So, we need a creative idea for the campaign, and the way of implementation. The campaigns have been used we could not interest a larger number of potential participants to contact us personally. A potential problem is the general indifference of the population for additional training, although the market requires people who have additional knowledge and skills. With most of our training and obtained the internationally recognized IT certifications. Courses last from 20-200 hours for a period of 1 week to 3 months.