1. Identify the background to the case Tengri [login to view URL] and it’s marketing mix
2. Explain the case and synthesis with theory, consider its product, promotion, place and pricing strategy of Tengri
3. Analyse the situation, provide a positioning analysis of Tengri against its competitors
4. Identify with 20 academic journal references the sustainable marketing principles Tengri is following, identify whether the sustainable marketing principles are successful or if they could be improved by other principles
Word limit: 2500
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