Make a report of Apple, based on the following questions.
Part 1: Max 15 pages
1. Give a brief description of the selected industry and the selected entity in which the aim is to provide
an introductory overview for subsequent analyzes and assessments; emphasis on describing
the company's overall objectives and the company's strategic framework.
2. Analyze the company's competitiveness and wealth creation.
3. Briefly describe the company's decision made strategic choices by relating decisions or "trace" of
decisions to the generic strategies, ie, competitive strategies, market strategies, etc.
4. Recommend strategies for the company and explain your answer.
Part 2: Max 9 pages
1. Develop a goal hierarchy ("Balanced Scorecard") for the selected entity, establish at least two
indicators for each of the selected focus areas (perspectives) for the enterprise, explain
for how to conduct research with respect. levels of achievement and outlines possible
measures in the event of deviation from the desired situation.
2. What do the group are the critical success factors for the company for the coming years
(the company's strategic planning period)?
3. Explain briefly the company's strategic core and explain the relationships and differences
between the concepts of strategic core competencies and strategic core.