Need a marketing training guide to be used internally for education and externally (B2B) as a consultative sales tool. The bulk of our customers are small to medium size single-owner businesses.
Tier 1: used by account reps to explain the marketing process and get started on the first steps
Marketing Defined, Market Research, Marketing Message development and distribution, Identifying Targets
Tier 2: used by a more experienced subject matter expert to continue the consultative process with customer to cover Marketing Strategy - Plan and Development; Lead Capture; Lead Nurturing System; Sales Conversion Strategy
Tier 3: used by divisional management to teach Marketing Management; Strategy Review; Analytics; Increase Customer Loyalty and encourage referrals