We want people to interact with digital advertising shop display (like a tablet pc) and capture each step of their journey. Storing reporting all information, by each display, store and customer.
The core of the technology is based around a a relational database.
To explain the customer journey:-
A customer enters a shop and sees a digital ad on a tablet pc. This has 5 options to respond;
1a) call the phone number printed displayed on the printed material surrounding the digital display (we prefer they use their phone to call the call centre) this is the most streamlined as all data is entered manually to the database and sales conversion are on the phone will be highest.
2) touch the screen to trigger a page on screen which entices the customer to phone a telephone number from their handset now. Or 2b) same page display a "shortcode" text number to send a text (these go through a gateway to a database and queued for call centre).
3) Scan a QR code (triggers a mobile web page encouraging the customer to 1. call 2. text or 3 fill in a short form with name and number. There could also be mobile compatible form
There will need to be an asp or php (or other) driven forms for the call centre agents to capture data as well as agent and administrative interface for crm purposes.
A further interface requires presentation/reporting of all display activity for magazine managers to monitor performance.
We need a way to interact with the tablet pc's to update the content from remote, again this information needs to stored in a database and would probably include a Content Management System as an interface."
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