Animation and Performance Video Makeover

Shadow Light Studios – Animation + Performance Video Challenge Shadow Light Studios partners with some of the most influential brands and creators globally, including Snapchat, Monster Energy, Sand Cloud, Poppi, X Games, Golden Goose, Fancy Sprinkles, Find Your Grind, and more. We specialize in creating narrative-driven content and high-performing videos across multiple formats — from short-form social media content to long-form YouTube videos, course materials, and branded storytelling. Website: [login to view URL] The Challenge Part 1: Animation + Performance Video (Caleb) Objective Transform raw, founder-facing ad footage into a visually engaging, motion-driven, and high-conversion video optimized for platforms like TikTok and Instagram Reels. Talent: Caleb Alvarez Footage: SLS Ads Test Footage Cut (No edit access required) [login to view URL] References: Caleb’s Instagram Caleb’s LinkedIn What We’re Looking For Fast and confident pacing Platform-native, eye-catching motion graphics Bold and branded captions A final output that outperforms existing content on Caleb’s feed A clearly defined retention strategy Willingness to take creative risks What We Expect A strong hook within the first 3 seconds No dead space or slow moments High-level visual design and animation Dynamic captions that feel custom and responsive Clean, story-supporting transitions Emotional rhythm throughout the edit Directional editing approach — think like a filmmaker, not just an editor Authentic TikTok / Reels energy What To Avoid Slow pacing Flat or monotonous rhythm Static or generic captions Template-based or vector-style graphics Long, uncut talking-head sections Overused transitions Traditional “YouTube-style” editing Note: Templated designs will be rejected immediately. Part 2: Loom Breakdown (Required) Please include a 2–5 minute Loom walkthrough covering: Your editing timeline Key creative decisions Tools and effects used Your approach to pacing, captions, cuts, and audience retention We are interested in understanding your creative thought process, not just the final exported video.

ID Projek: 40229757