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# Brand Identity & Packaging Design for a New Packaged Drinking Water Brand I'm preparing to launch a new packaged drinking water brand in India and am looking for an experienced **Brand Identity & Packaging Designer** (or boutique branding studio) to create a memorable, commercially successful brand from the ground up. This is **not just a logo design project**. I'm looking for a strategic branding partner who can develop a visual identity that performs well in the highly competitive FMCG retail environment and can scale with the brand over time. ## Project Scope The selected designer will be responsible for: ### Brand Identity * Brand discovery and creative direction * Competitor research (Indian and international bottled water brands) * Mood boards and visual concepts * 5–8 original logo concepts * Final logo system with all required variations ### Packaging Design Develop a clean, minimal, and trustworthy packaging system for: * 250 ml * 500 ml * 1 L The design should also be flexible enough to extend to future products such as 2 L, 5 L, and 20 L bottles without redesigning the entire brand. Bottle dielines and dimensions will be provided during the project. ## Design Direction The brand should communicate: * Trust * Purity * Simplicity * Modernity * Shelf visibility * Mass-market appeal The objective is to create a brand that stands out next to established packaged drinking water brands while remaining instantly recognizable as a quality bottled water product. ## Deliverables * Fully editable source files (AI, EPS, SVG) * Print-ready CMYK artwork with bleed * High-resolution PDF * PNG and JPG exports * Logo variations (colour, monochrome, black, white) * Packaging artwork * Brand guidelines (colour palette, typography, logo usage, spacing and visual rules) * Printer-ready files prepared to final dielines * Product mockups (preferred) ## Ownership & Confidentiality The project is confidential. The selected freelancer may be required to sign a Non-Disclosure Agreement (NDA) before receiving the brand name and detailed project information. Upon final payment: * Full copyright and exclusive commercial rights must transfer to me. * All editable source files must be provided. * Final artwork must be original and suitable for trademark registration. * No stock logos or copied artwork. ## When Applying Please include: * Your portfolio (especially FMCG, beverage, or consumer product branding) * Examples of similar projects * Your proposed workflow and milestones * Estimated project timeline * Revision policy * Fee quotation Please also answer the following: 1. How would you design a bottled water brand that stands out on a crowded retail shelf while maintaining consumer trust? 2. Why would you choose your proposed typography, colour palette, and visual style? 3. How do you ensure your branding remains effective across packaging, print, and digital applications? 4. How do you ensure your work is original and suitable for trademark registration? I'm looking for a designer who thinks strategically, values originality, and is interested in building a long-term consumer brand—not simply creating attractive graphics.
Project ID: 40593358
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45 freelancers are bidding on average ₹63,432 INR for this job

Hi I’ll create a cohesive brand identity and premium packaging design with a modern, market-ready aesthetic, delivering print-ready artwork and editable source files that make your product stand out. Tejal
₹50,000 INR in 5 days
8.6
8.6

As a seasoned designer with over a decade of experience in creating distinguished **brand identities and packaging design**, I firmly believe that I am the ideal candidate for your project. Having executed over 1450 projects, I possess an excellent understanding of market dynamics and consumer choices, which are paramount in the FMCG industry. Additionally, my proficiency in Adobe Illustrator, Corel Draw, and Adobe Photoshop ensures that I can not only create eye-catching artwork but also provide versatile design solutions - exactly what your brand needs.
₹52,200 INR in 2 days
8.0
8.0

Hi, I'd love to partner with you to build a **strong, original bottled water brand** that stands out on retail shelves while communicating **trust, purity, and quality**. My focus is on creating a scalable brand identity that works seamlessly across packaging, print, and digital platforms. **My workflow:** Brand research → Competitor analysis → Mood boards → 5–8 original logo concepts → Packaging design (250 ml, 500 ml, 1 L) → Revisions → Final production-ready files & brand guidelines. **Answers:** **1.** I create shelf impact using a clean visual hierarchy, distinctive branding, premium typography, and balanced colors while maintaining a trustworthy look. **2.** I choose modern, highly legible typography and a fresh color palette that reinforces purity, simplicity, and consumer confidence. **3.** I build a consistent design system to ensure the brand performs across packaging, print, and digital media. **4.** Every design is created from scratch with original vector artwork—no stock logos or copied elements—making it suitable for trademark registration. I'm happy to sign an NDA and transfer full copyright upon project completion. Please review my **portfolio, profile, and client reviews** for relevant branding and packaging projects. Looking forward to working with you. **Best regards,** **Md. Siddik**
₹50,000 INR in 2 days
7.9
7.9

Hi! I've checked you project and I'm ready to start working daily on your water brand. I'm a 5 star Branding & Packaging specialist here at Freelancer with over a hundred projects completed. Feel free to check my client's reviews and some of my portfolio at my profile. Thanks for the opportunity.
₹55,000 INR in 7 days
7.9
7.9

Greetings, Creating a standout brand identity and packaging for your new bottled water brand is an exciting challenge. With 10+ years of experience in brand design, I focus on developing a unique visual identity that resonates with consumers while ensuring it holds its own in the competitive FMCG landscape. I’ll start with thorough research on both local and international competitors, followed by mood boards that align with your vision of trust, purity, and modernity. My approach will involve crafting multiple logo concepts and a flexible packaging system that can easily adapt to future products. I’ll ensure that everything is original and trademark-ready, providing you with all the necessary files and guidelines for consistency across different platforms. To further enhance the brand’s appeal, how do you envision the emotional connection consumers should have with your product? Best regards, Kaya Creations
₹75,000 INR in 2 days
7.7
7.7

Hi there, I look through the project details and realize that you are looking for Brand Identity & Packaging Design for New Packaged Drinking Water design. Please look into our portfolio link for reviewing similar work. : https://www.freelancer.in/u/thedesignertec.html I will give you Initial creative concepts. Deliverable Final file formats are : .AI, .EPS, .PSD, .PDF, .JPEG, .PNG, Fonts etc. I can deliver the quality design to tight deadlines. Looking forward to hear from you. Regards, Preeti Designertec
₹50,000 INR in 5 days
7.7
7.7

Hi, I’m interested in your Brand Identity & Packaging Design for New Packaged Drinking Water Brand project. I can create a modern and professional Brand Identity & Packaging based on your requirements. Please check my portfolio: https://www.freelancer.com/u/taslimaakter3601 Let’s discuss your project in chat. Thanks.
₹50,000 INR in 7 days
6.7
6.7

Hi, I’ve carefully reviewed your brief and understand that you’re looking for more than a logo — you need a complete FMCG brand identity that can compete in the packaged drinking water market. I can develop a strategic brand direction including visual research, mood boards, logo system, packaging design, and brand guidelines with a focus on trust, purity, shelf impact, and long-term scalability. My approach is to create a clean and memorable identity that works consistently across bottle packaging, print materials, and digital platforms. I will provide original artwork with editable source files and production-ready packaging files suitable for manufacturing.
₹75,000 INR in 25 days
6.3
6.3

As a seasoned graphic designer with a proven flair for brand identity and packaging design, I believe I'm the ideal candidate for your project. My creative journey encompasses various sectors, including FMCG and consumer products, allowing me to adapt my skills strategically. A standout skill of mine is the ability to create designs that resonate with both brand values and target markets—a lesson I would implement in crafting a bottled water brand that, while visually appealing, also maintains trust within the consumer base. Regarding typography and color selection, I prioritize in-depth research into target demographics and competitors alike. This approach ensures your brand's distinct voice while harmoniously aligning with industry trends. Furthermore, ensuring design sustainability across print, packaging, and digital platforms is a paramount aspect of my work. I am well-versed in maximizing print quality within resources and optimizing online presence by retaining impactful visual identities. Originality distinguishes great designs from ordinary ones—a principle that underlines all my projects. To ensure this commitment to originality, I journey through comprehensive competitor analyses and use them as guides rather than templates. Additionally, being skilled in creating mockups significantly contributes to reducing uncertainties about the final product.
₹89,000 INR in 14 days
6.0
6.0

Building a successful bottled water brand is about creating trust at first glance—and that's where great branding makes the difference. Hi! I have experience designing complete brand identities and packaging for FMCG products, focusing on clean, memorable designs that stand out on retail shelves while remaining scalable across product ranges. My process includes competitor research, mood boards, multiple logo concepts, packaging systems, and comprehensive brand guidelines. All artwork is 100% original, print-ready, and created with trademark registration in mind. I'm also happy to sign an NDA and transfer full commercial rights upon completion. Portfolio: https://www.freelancer.com/u/pixelsgraphix100 To answer your questions: I'd use a minimalist design with strong shelf visibility, premium typography, a fresh colour palette inspired by purity, and a flexible visual system that works consistently across packaging, print, and digital. Every concept is custom-designed from scratch to ensure originality and trademark suitability. I have a few ideas regarding bottle shelf impact and brand architecture. Please consider hiring me, or let's schedule a quick discussion to review your vision, timeline, and milestones. Best Regards, Santosh Kumar
₹50,000 INR in 1 day
5.7
5.7

Hi, I can help you build a distinct, scalable brand identity and packaging system that stands out in a crowded FMCG retail environment while maintaining strong consumer trust. With 7+ years of experience, my focus is on creating clean, high-impact branding that balances shelf visibility with simplicity and long-term usability. For your packaged drinking water brand, I will: Conduct competitor analysis to identify positioning gaps and opportunities Develop clear visual direction and concepts aligned with trust, purity, and modern appeal Create 2–3 original logo concepts with strong recall and flexibility Design a modular packaging system that scales across all SKUs without losing consistency Ensure strong shelf presence through smart hierarchy, contrast, and readability Prepare print-ready, dieline-compliant artwork for production Deliver structured brand guidelines to maintain consistency across future applications My approach focuses on clarity, recognizability, and scalability—ensuring the brand performs effectively across packaging, print, and digital touchpoints. I’d be happy to share relevant work and outline a clear workflow with timelines and milestones. Looking forward to collaborating.
₹60,000 INR in 5 days
5.5
5.5

Hi,⭐⭐⭐QUICK START⭐⭐⭐ I hope you're doing well!! My name is Pooja, I saw your detailed ❇️Brand Identity & Packaging Design for New Packaged Drinking Water Brand -- 2 ❇️description and understand your requirements. I have more than 6+ years of experience in this field of graphic design. ↪️❖ What you’ll get❖↪️ ✅ Unlimited Revisions ✅ Fast Turnaround ✅ All source files (AI, PSD, JPEG, PNG, PDF, SVG, etc.) ✅ No templates or copies from other sources ✅ 100% satisfaction guaranteed ⏩PORTFOLIO: https://www.freelancer.com/u/techypooja4 Best Regards, Pooja
₹50,000 INR in 1 day
5.1
5.1

Hello! Greeting of the day, I can provide you professional and attractive DESIGN with unlimited revisions in less time that will be the true identity of your bussiness. I have over 5+ years experience dealing with different kinds of Graphics and Packaging. Here's my portfolio link for consideration -: https://www.freelancer.com/u/DBVertexZone Thanks & Regards, Devendra.
₹50,000 INR in 1 day
4.6
4.6

I clearly understand your requirements and I’m confident I can deliver this work with high quality and attention to detail. I’m ready to start immediately and will also share samples of my recent work in the chat.
₹50,000 INR in 5 days
3.9
3.9

Hello, I carefully reviewed your project for Brand Identity & Packaging Design for New Packaged Drinking Water Brand, and it aligns well with the type of work I handle. My focus is to deliver a reliable, high-quality solution while keeping the process smooth, transparent, and efficient. Before we move forward, I have one quick question to ensure everything is clear from the beginning. Looking forward to your reply. Best Regards, Muhammad Abdul Samee c
₹50,000 INR in 2 days
3.6
3.6

With over a decade of experience in logo design and packaging, I'm your go-to guy for creating effective brand identities that resonate with your target audience. I have an understanding of the Indian FMCG landscape and have successfully designed for both established and new brands. My portfolio showcases my proficiency in creating distinctive designs that draw attention while maintaining simplicity and trust, which are key to the packaged water industry. I propose a three-step workflow starting with comprehensive competitor research to understand the design language prevalent in the market. This will be followed by mood boards, generating original concepts, and finally, refining them to present you with 5 - 8 distinct logo options. In terms of visuals, fonts, and colors, my strategies will center around communicating purity, modernity while creating mass-market appeal to ensure it stands out on shelves. My past clients highly regard my meticulous attention to detail when it comes to typography, color palette selection, and visual styles. I believe these elements should perfectly align with a brand's story. Furthermore, I assure you that my work will be original and suitable for trademark registration as per your expectation. Conclusively, I bring more than just design skills; I bring a strategic mindset that guarantees meaningful aesthetic choices based on consumer psychology
₹50,000 INR in 1 day
4.1
4.1

Hello, A great design doesn't just look good—it communicates, connects, and converts. If you're looking for a graphic designer who can create professional, eye-catching, and brand-focused visuals, I'd love to help. What I Can Design for You ✅ Logo Design & Brand Identity ✅ Brochures & Company Profiles ✅ Social Media Creatives (Instagram, Facebook, LinkedIn, etc.) ✅ Professional PPT Presentations ✅ Interactive & Print-Ready PDFs ✅ Flyers & Posters ✅ YouTube Thumbnails that Increase Click-Through Rates ✅ Marketing & Promotional Materials Why Work With Me? ? Creative and modern designs tailored to your brand ⚡ Fast turnaround and clear communication ? Designs focused on engagement, branding, and results ?️ Print-ready and digital-ready files provided ? Revisions until you're satisfied I believe every business has a unique story, and my goal is to turn that story into visuals that capture attention and leave a lasting impression. Looking forward to discussing your project. Best Regards, Yogesh Deshmukh Graphic Designer | Branding & Marketing Creative Specialist
₹50,000 INR in 15 days
2.5
2.5

Hello! Your AI project, Brand Identity & Packaging Design for New Packaged Drinking Water Brand -- 2, is a strong match for my experience. I can develop the complete solution with OpenAI/LLM integration, RAG, secure APIs, automation workflows, database design, and a clear admin dashboard. The focus will be reliable results, clean architecture, and a system ready for real users. Please share your data sources, required integrations, and expected AI output so I can suggest the right implementation plan. Portfolio: https://www.freelancer.in/u/heenafullstacken Thank you, Heena | A Plus IT House
₹100,000 INR in 62 days
0.0
0.0

As a brand identity and packaging designer with over 16 years of experience, I understand the multifaceted nature of creating a powerful brand. My skills in graphic design combined with my firm's expertise in web development can be leveraged to not only ensure your new packaged drinking water brand stands out in a crowded retail space but also to develop scalable solutions for your future products. Our approach involves meticulous research, properly leveraging competitor analysis to identify whitespace opportunities and developing design systems that adapt easily to distinct package sizes while retaining strong brand essence. This will ensure the design is future-proofed without need for comprehensive rebranding. I take client confidentiality seriously and have no issues signing an NDA. In addition, I've always prioritized clients' needs and ownerships; renown เราnever recycle designs or stock logos that could compromise your brand's singular identity. The result you will get is fully editable (in AI, EPS, SVG), built-from-scratch logos and high-resolution packaging artwork, all of which can be officially trademarked under your ownership. Answering your last few questions, we develop unique typography, color palettes and visual styles after thorough research on target market preferences. Warm Regards, MR
₹75,000 INR in 7 days
0.0
0.0

Hello sir, I read your project and I can do this work perfectly. I am a graphic designer and I have experience in logo design and social media posts. I will provide high-quality, clean, and modern design with fast delivery. Please give me a chance. I am ready to start immediately. Thank you.
₹75,000 INR in 7 days
0.0
0.0

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