Fully Dynamic Site will be E-Commerce - HTML with Flash Insert
- Home page: Direct links to 5 to 6 featured brands (showcased).
-Additional brand located on the left navigation through a drop down menu.
-Main Page will encompass direct navigation to all other pages of site.
- Banner Ad space at top of site: These banners can be uploaded through the admin software
- Featured Items/ What New: Add monthly featured brands or Lost leader products to drive traffic.
- Promotional page: Contests, free give away, promotions to accumulate mailing lists for future marketing purposes from visitors who are not purchasing.
- Search Features: Customers can search for items by designated criteria
- About J. Brands
- Customer Service: This section will include multiple links for service orientated questions and information. (Return Policies,
FAQ's, Shipping Info, Payment Policies & Options, Insurances)
-Education: This section is to educate customers on diamonds and care instructions
- Contact Page - Email contact form
- Branded Diamonds Page-
-Individual branded diamonds page where customers can view information and branded materials for diamond cert companies such as GIA or EGL.
-A view inventory button that will automatically tell the diamond database to sort and show only those branded stones. Customer can then sort, view and purchase branded diamonds.
-Individual branded diamond sections can be created by adding a logo, copy, background and updating the diamond database with a new inventory.
-Diamond inventories will need to be in one format to ensure complete uploads, criteria below.
** Diamond Database - Complete and thorough description available on every diamond:
-Sorting by advanced search of diamond criteria, (4 c's & price ranges). Ascending & descanting.
-Certification images will be linked by the lot number (+.jpg)
-Certifications will be uploaded by FTP
-Updatable through the administration software.
-This database will encompass all diamonds including the branded stones.
-The branded diamonds page will automatically sort the main database to show only those particular branded stones.
-All diamond lists must stay consistent to template to upload properly any variations can cause errors.
-All data lists must be supplied in an excel document.
-Site administrator is responsible for uploading.
*DYNAMIC SOFTWARE INCLUDES:
Collection software for each brand - Image management system with Administration software to allow the customer to add, edit, sort, remove and upload their own product. Ability to add, delete categories and subcategories for new products. All main content can be dynamically updated. Ability to add a new brand (a new branded jeweler), logo, copy, About us and main product layout to show individuals brand and it's own collection of 50 updatable products. All collections products must be able to be purchased through the shopping cart. All orders will be sent to the site administrator and an additional email order will then be sent to the vendor for fulfillment.
*Statistics Software for admin to track unique visits. Tracks search engines transfers, search terms and all traffic by date.
-All statistics can be sorted and viewed daily, monthly and yearly.
* Shopping Cart Functions
- Add to Basket
- Continue Shopping
- Basket Management Tools
- Change Quantity in Basket
- Remove Items From Basket
- Check out form
- Collects all information from the customer to process the order
- Calculate Standard shipping costs.
- California Sales tax only, out of state generates no tax.
* Order Processing
- Batch out orders at end of day.
* Order Management on Admin
- Orders Displayed by date
- Will allow the administrator to track status of the order with manual updates
Status : New, Processing, Complete, Cancelled
- Administrator can review orders by status
- Optimization for search engines with Metatags Only.
*Credit card information requires SSL (Secure Sockets Layer) - ORDER WILL BE SENT BY E-MAIL
* SSL (Secure Sockets Layer) - Maintains the security and integrity of the data being sent
- Integrate Account Information with Shopping cart form to secure form
*Site is built to be SEO friendly
*Admin to update key words to be picked up by search engines