Here is what the site needs to be about:
We need an editable site. You'll need creativity to build the features into the site that meets our goals.
We want to make a brand dedicated to improving and reforming education. We want to show teachers how they can make their lectures better, how they can improve their teaching methods, we want to inform them about new teaching methods. Our #1 main goal is to gain a following of as many professors and educators as we possibly can. We are working on becoming a textbook publishing company and we need to eventually hire these professors to create textbooks for us.
This means that in reality, we want to tailor our site only to professors and teachers who want to eventually make a textbook, but that seems WAY to difficult to target through SEO and find enough of them (which is why we can gear it towards any teacher who just wants to improve? We are open to suggestions).
Perhaps a forum for teachers?
Additionally, we will need a way to connect Mockingbot to our site as a "Demo" for our application. We'll have a student and a professor demo version - We'll somehow need a way to integrate this so the site can be interactive.
A FEW of the pages we'll need. We'll need more:
How to Make a Textbook
App Demo (show people how our app is going to work) – Integrate Mockinbot. That is where our clickable prototype will be.
Sign Up (People can signup and when they do they can say what kind of professor they are and what subjects them teach. Likewise they can say where they teach [i.e. what college or high school] – or they can just put a state in the U.S at the very least. This will be a way to start getting a marketing list for teachers.
Additionally, we'll need ways to add teachers and professors to our newsletter that will have something to do with improving education.