Cafe Aroma Rebranding

Here’s a short project proposal draft for your rebranding assignment: --- Project Proposal: Rebranding of Café Aroma Objective: The aim of this project is to rebrand Café Aroma, a local coffee shop, by redesigning its logo, creating a modern promotional poster, and developing an 8-page brochure to introduce the new brand identity to customers. Rationale: Café Aroma is popular for its quality coffee but lacks a strong visual identity to compete with larger chains. A fresh, modern rebrand will attract young professionals and students while maintaining loyalty among existing customers. Deliverables: 1. Logo Redesign – A clean, modern logo symbolizing freshness, warmth, and community. 2. Poster Design – A promotional poster highlighting Café Aroma’s new look and customer offers. 3. 8-Page Brochure – Introducing the rebrand, including brand story, menu highlights, sustainability efforts, and loyalty programs. Tools/Programs to be Used: Adobe Illustrator (Logo Design) Adobe Photoshop (Poster Creation) Adobe InDesign (Brochure Layout) Target Audience: Young professionals, students, and coffee lovers seeking a cozy yet modern café experience. Timeline: The project will be completed within one week as per assignment requirements. --- Would you like me to also make a mock outline of the 8-page brochure so you can directly use it in your submission?

Project ID: 39731915