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Critical evaluation essay

Write an essay of 3000 words on:

(Critical evaluation of development and role of Balanced Scorecard in production and service organizations)

Notes:

1. While writing the essay, you are expected to refer and evaluate ‘at least’ the following articles:

a) “Putting the Balanced Scorecard to Work” By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Sep/Oct93, Vol. 71 Issue 5, p134-147.

b) “Using the Balanced Scorecard as a Strategic Management System’’ By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Jan/Feb96, Vol. 74 Issue 1, p75-85.

c) “An empirical study of the Balanced Scorecard as a flexible strategic management and reporting tool” By: Broccardo, Laura. Economia Aziendale Online 2000 Web, Apr 2010, Issue 2, p81-91.

Refer and evaluate at least 8-10 articles.

2. Do not copy word to word from the above papers.

3. Please provide practical examples of both the production and service sectors.

4. Criteria for marking the essay:

* Depth and coverage of practical issue and theory

* Critical Analysis and Argument ( 10 in favour, 10 against and personal opinion)

5% + or – in word limit is acceptable.

Harvard Style referencing.

Kemahiran: Article Writing, Analisis Perniagaan, Pelan Perniagaan, Penulisan Laporan, Penulisan Penyelidikan

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