Critical evaluation essay

Write an essay of 3000 words on:

(Critical evaluation of development and role of Balanced Scorecard in production and service organizations)


1. While writing the essay, you are expected to refer and evaluate ‘at least’ the following articles:

a) “Putting the Balanced Scorecard to Work” By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Sep/Oct93, Vol. 71 Issue 5, p134-147.

b) “Using the Balanced Scorecard as a Strategic Management System’’ By: Kaplan, Robert S.; Norton, David P.. Harvard Business Review, Jan/Feb96, Vol. 74 Issue 1, p75-85.

c) “An empirical study of the Balanced Scorecard as a flexible strategic management and reporting tool” By: Broccardo, Laura. Economia Aziendale Online 2000 Web, Apr 2010, Issue 2, p81-91.

Refer and evaluate at least 8-10 articles.

2. Do not copy word to word from the above papers.

3. Please provide practical examples of both the production and service sectors.

4. Criteria for marking the essay:

* Depth and coverage of practical issue and theory

* Critical Analysis and Argument ( 10 in favour, 10 against and personal opinion)

5% + or – in word limit is acceptable.

Harvard Style referencing.

Kemahiran: Article Writing, Analisis Perniagaan, Pelan Perniagaan, Penulisan Laporan, Penulisan Penyelidikan

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