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Consumer Behaviour

Consumer Behaviour (needs 2 projects)

Required to develop a Consumer Behaviour Report to be submitted to the Managing Director of a Medium to High Involvement Brand and Product line of your choice to outline the key issues facing the company in terms of consumer behavioural issues in about 2500 words.

The Report should cover the following areas:

Situation Analysis of the Company

Target Market Description

Target Market Decision Making Process

Two Social Influences on Buying Behaviour

Two Psychological Influences on Buying Behaviour

Two Personal Influences on Buying Behaviour

Four Marketing Strategy Recommendations

Kemahiran: Penulisan Laporan

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Tentang Majikan:
( 1 ulasan ) Singapore, Singapore

ID Projek: #10114604

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