Book review about J.-C. Spender BUSINESS STRATEGY: MANAGUNG UNCERTAINTY, OPPORTUNITY, & ENTERPRISE [Oxford University Press, 2014]

1. Explain Robert Coase’s theory of the firm and identify Coase’ four questions.

2. Explain Edith Penrose’s theory of the firm and compare Penrose’s to Coase’s.

3. “Strategic work is the process of bringing entrepreneurial idea into a particular socio-

economic context as a business model.” Explain with an example.

4. Explain four paradigms of strategic work in its historical setting.

5. Explain SWOT, PEST and TAM and show their uses and limitations in strategic work.

6. Public sector’s strategies, like von Clausewitz’s military strategies, turn into public service

criteria that get defined by political process. What distinguishes the private sector’s?


7. Explain Porter’s 5 Force Model, and show its uses and limitations in strategic work.

8. Explain BCG Matrix and show its uses and limitations in strategic work.

9. Explain scenario planning and show its uses and limitations in strategic work.

10. Explain Principle Agent Theory and Transaction Cost Economics and show its uses and

limitations in strategic work.

Kemahiran: Analisis Perniagaan, Pelan Perniagaan, Penulisan Perniagaan, Pengurusan, Penulisan Penyelidikan

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