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B2B Cloud Marketing brief

I need an account management plan/brief to be researched and written in AWS Cloud solutions for ANZ Bank . The brief must include the following:

Objective: communicate AWS Cloud capabilities to c-level executives, decidion makers and ANZ’s Technology Panel.

Background: Brief/plan must research ANZ’s existing and current tech / digital strategy and where cloud opportunitues exists. Any current and detaiked data points that can be sourced to support findings would be advatageous. Specific interest in cloud opportunities in institutional banking in ANZ Bank is essential.

There should be an overarching theme that AWS and ANZ Bank are alinged strategically to partner togethet. Both organisations have culture and digital transformation at the essence of their strategic plan (please research and validate this with any other findings) with the ultimate aim to provide customer first success.

Its important to also highlight a potetial roadmap for implemetation and also any potential challegnes both ANZ Bank and AWS may face.

This document shoukd conclude with some possible marketibg/communication ideas to assist in growing the partnership.

This is top level brief but must include sourced and reference info. Not looking a long form research report but a high level brief that will be used to support a case marketing campaign.

Kemahiran: Penulisan Penyelidikan

Lihat lagi: exacttarget blog, marketing cloud blog, b2b marketing best practices 2016, when applying the characteristics of business buyer behavior which event is not an example, b2b marketing best practices 2017, b2b digital marketing trends, best practice b2b marketing strategy, best b2b marketing campaigns, affiliate marketing do i need a website, b2b online marketing, copywriter oferty pracy marketing media i pr warszawa, b2b email marketing, b2b partnership marketing, b2b email marketing cold leads, cloud marketing

Tentang Majikan:
( 3 ulasan ) Bulleen, Australia

ID Projek: #15382739

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