We require an experienced analyst to identify competitors, “major” players, defined by rank in number of inspections performed, in the Home Inspection industry serving Nassau/Suffolk counties of New York.
The analysis will include:
• Business model
o i.e. employees vs. independent contractor, training, etc.
• Pricing strategy/structure
• Key Products and Services
o Inclusive of add-ons as applicable
• Web presence
o including site Statistics if available
• Social Media presence & statistics
• Content Strategy and Statistics
• Marketing approach
• Value Proposition
In addition to identifying our competitors the attachment elaborates further in the purpose of our inquiry.
You will be asked to answer the following questions when submitting a proposal:
• Have you completed any competitive analysis before? Please submit previous example
• Do you have access to a subscription to see website data and ad spends from competitors?
• Have to do a detailed research using four quadrant analysis or other similar techniques?
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