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Critical Write-Up

There are different views to solve a given a problem.

This is usually the case in the work environment, meaning that people with diverse backgrounds,

knowledge and expertise may have different approaches to solve or deal with real business issues.

Therefore, oftentimes there are more than one correct answer. The goal of this critical write-up

project is to encourage your critical thinking (supported by research and evaluation) and help you

express your view in a logical and systematic manner.

Description:

With the increasing popularity of Web 2.0, one strategy to achieve customer intimacy or

competitive edge is to use social media technologies. You can get information about recent trends and

developments from these sources:

 [url removed, login to view]

 [url removed, login to view]

 [url removed, login to view]

 [url removed, login to view]

 [url removed, login to view]

 And many others…

In this project, we will focus on these technologies from two perspectives: 1) as a consumer and 2)

as a company.

Part1:

 First as a consumer, think about how you use social media tools. With examples, explain at least

two advantages of using social media for you as a consumer (not personal use).

 In addition to the advantages of social media, what do you think of dangers of social media use

for the consumer? Please explain at least one disadvantage and support your arguments with the

help of real-life examples.

Part2:

 In the second part, focus on the use of social media from a company’s perspective (it could be a

private tool available only to employees or public available to all). What kind of benefits social

media can provide for a company? With the help of examples, explain at least two benefits that

can help a company in any feasible way.

 What are some dangers of using social media for business purposes? Provide an example of a

case where social media use by employees went wrong.

Part 3:

 There are now many companies who have banned social media or allowed using it. Overall, do

you think companies should ban or encourage the use of social media by their employees? Why

or why not?

 Imagine, you are an IT consultant hired to improve social media practices in a company. Provide

an innovative suggestion to improve current methods of social media use by companies, which

could benefit the company and help achieve (sustainable) competitive advantage (e.g.

performance, productivity, customer service, product/service quality, employee satisfaction/

turnover, visibility, etc).

Instructions for the assignment:

 All questions must be answered. You can choose to write one essay or divide the write-up based

on the parts above.

 You must be creative in your responses.

 There should be a minimum of three external references for the whole essay.

 The references could be articles posted in books, journals, news, magazines etc.

 Note that your source cannot be Wikipedia.

 Use APA or MLA style to format your references.

 Place a list of references at the end of your essay.

 If you are citing a reference, you need to paraphrase the sentences in the source rather

than copy-pasting from it.

 The essay will automatically be uploaded on Turnitin. More than 10% of similarity will not

be considered as original work.

Formatting:

 The essay should be minimum 850 words and maximum 1200 (excluding references). Use 11-

point Times New roman font with 1.15 spacing between lines (no page limitation).

 Make sure that the formatting and grammar is correct and your essay is free of typos.

 Upload your word file (no PDF)

Kemahiran: Analisis Perniagaan, Penulisan Perniagaan, Penulisan Laporan, Penyelidikan, Penulisan Penyelidikan

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Tentang Majikan:
( 1 ulasan ) Binghamton, United States

ID Projek: #15643188

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