Develop an International Entry Strategy - Report

Company name: International Flavors and Fragrances. The Key for this report is to accomplish one of the following: offer products in Portugal, establish value chain activities in that country, or some combination of the first two.

In addition, an assessment of opportunities and challenges of international expansion needs to be included. A PESTEL analysis conducted.

A Global Value Chain assessment must be conducted. Specifying what activities if any are candidates for relocation to Portugal. If no activities are found, must explain why.

Cultural issues: Cultural differences that could influence the company's operations in Portugal. (marketing, HR, etc). Would the products need to be localized or marketed differently in the country?

Have to choose a local alliance partner and an entry strategy. Determine what company you will select for partnershipor alliance. Evaluate the benefits this would bring to the company's market position or profits. Detail the pros and cons of three market-entry modes. Recommend one and explain why. How does the chosen mode fit the company's goals and objectives?

Estimate the financial investment required for the selected entry strategy.

Lastly answer the following questions. How would the strategic alliance work? What kind of business entity is it recommendable for the company in the Portugal? What will be the impact of certain country laws on the type of business entity chosen? What are the operational roles and activities of the partners? Design an organizational chart and explain why it was chosen the structure. What will be the impact of the country's culture and geography on the organization, the value chain activities that are being relocated and the growth in saleas of the company's products in the country.


Title page - stating IFF products or services, type of legal structure, and the selected alliance partner.

Table of contents - page numbers for each major section

Executive summary - summarizes results of the analysis and how it arrived at the recommendation.

Introduction - purpose of the report, what the report will do, intro of the industry and country , and organization's name.

Country risk assessment

Entry strategy - local alliance partner and the entry strategy, company's degree of fit with Portugal

Conclusion - one to two pages summary of the recommendations and rationale.


Times new Roman, size 12, double space. 10–12 pages, executive summary, reference list, and appendices.

Kemahiran: Penulisan Penyelidikan , Analisis Perniagaan, Penyelidikan, Pemasaran, Kajian Pasaran

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