This project expects demonstration applicability of different tools, techniques and models to arrive at a systematic e-Business strategy plan. Read the below instructions that you will guide you to do this exercise.
1. Pick Company:
Pick a company to research. Make sure that it is large enough to have enough
data to make it easy to research. It is desired that this company should have a 2
reasonable use of Internet/e-commerce technologies in its operations.
2. Research your selected company to determine the past, present, and likely
future of the industry and the company's track record with that industry.
Use the different models like SWOT, PEST, Porters model to understand
the market environment. (3 Page)
3. Create the appropriate strategy framework keeping in view its Value
Network. Detail out the specific activities that would be undertaken in
context of its digital business framework. (2 Page)
4. Create the implementation plan. Identify the activities to be undertaken. List
the possible risks and possible measures to address them. (2 Page)
5. Executive Summary:
Write the executive summary for your e-Business strategy plan. An executive
summary provides a synopsis of the entire plan that highlights the most
important points of the proposed Strategy Plan. It gives others (i.e., employees,
financers, etc.) a concise picture of what you are going to do and how you are
going achieve it. The executive summary of this e-Business plan will be the first
section of the plan, but is the last section written. (2 Page)
6. Present Your e-Business Strategy Plan:
Create a presentation to the senior business leaders that will provide a summary of the most important points of your e-Business Strategy plan. (6 - Slides)
Note : Make sure there is no any plagiarisms, Word Document between 9-11 Page and PowerPoint Between 6-8 Slides.
Consider: Citations, Reference list, 2-point serif font (Times New Roman or Courier). Any copy