An analysis of the company’s general business environment and its
An analysis of the internal organisation Resources, capabilities and competencies (to the extent possible).
Identify key strategic issues facing the company
These might include a few or many of the following
• Competitive dynamics; internationalisation; diversification;
growth; cooperative strategies; mergers and acquisitions;
governance; strategy implementation; and/or renewal
Identify 1-3 critical issues which the company needs to address in
the short-term future.
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