Using the case for background information, research the current situation for the company. Do not base your response solely on the data contained in the case. Based upon your research, what is currently the single most important issue (either a threat or an opportunity) facing the company? Justify and support your answer using analysis of relevant data. Why is this the most important issue? There are a number of issues facing the company and part of the challenge to choose the single issue that you think is most important. Why will this issue have a greater impact on the company than any other single issue? An excellent paper will clearly identify a single issue and provide strong support for the case that it is the single most important issue currently facing the company. An average paper will identify a current issue, but provide weak or little support to justify this choice. A poor paper will not clearly identify a single current issue, or will only use the case data, and little to no support is given.
What is your recommendation to the company for dealing with this issue? — be specific and avoid “magic wand” solutions. How and why will your recommendation work? What, if any, are the potential risks of your recommendation — i.e., what if it doesn’t work?