Writing. Research proposal about Social media/big data analytics: The gathering, analysis and use of social media data (and other data points) and how these insights feed back (or not) into organisation's (decision making) processes and practices. This could be linked to the information culture of organisations or learning organisation theories. You might also find literature related to data-driven organisations.
Please, make sure that all references and literature review are scholarly not (.com ) at all. And very Recent ! Also, Be more specific in terms of how you are going to address the research questions, e.g. qualitative or quantitative research? Data collection methods? Sample strategy? Access? Time frame?
Think about theories that would be relevant to your topic. TAM is a bit dated so we would recommend you to search for more up to date theories. You can draw on theories from other fields such as sociology or media and communication studies. We have a general interest in critical theories or practice theories.
The proposal must be 2000-3000
Research contrepution (theoretically and practically)
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