A large consumer electronics manufacturer is planning to open its own retail formats as an addition to its distribution strategy – as of today, they retail through various third party retail and ecommerce channels. The objective of opening own retail stores is to provide a controlled channel that can help consumers experience their product (which is a new product in the market – a new electronic slow cooker – such as this product [login to view URL] ). This company wants to take inspiration from various CPG / FMCG companies in order to define a well-informed strategy for its own stores. Hence, they would like to see a case study of any other iconic brand from a relevant industry that used own retail formats to support brand building and consumer engagement for its products. The case study should answer the following questions:
• What all retail formats was this brand using before opening own retail stores?
• Why was there a need for own retail stores? What were the objectives that this brand wanted to meet through an own retail channel?
• What was the execution strategy for own retail stores? What worked, what did not work?
• What are the key takeaways for this consumer electronics manufacturer from this case study?
I will share the template upon winning the bid.
4 pekerja bebas membida secara purata $95 untuk pekerjaan ini
I'm one of the top most researchers on this platform and will be able to provide the target case study. So please respond back with the template and if there are any questions, do feel free to ask.