Today, E-Commerce applications and platforms are widely used for sales transactions and are of the essence to any business and industry. Technology advancements and shift in consumer buying habits in the recent past have brought various opportunities as well as challenges such as driving traffic to online stores, capturing quality leads, retaining the existing customers, etc. for the E-Commerce industry. Moreover, legacy commerce solutions have turned out to be the biggest barriers to innovation for this industry.
Salesforce Commerce Cloud helps E-Commerce merchants overcome all these challenges and improve customer engagement, market reach, and earn more revenue. Salesforce Commerce Cloud makes shopping fun, engaging, interactive, and personal on each digital channel (mobile, web, and social media) and even explores the in-store experiences of customers.