Global Ads Launch & Optimization App - Rankandrun.com

Goal (one line) User enters a domain → app crawls products, builds feeds & keywords, then launches worldwide ads (Google & Microsoft/Bing) so any user, in any country, searching matching/similar product keywords can see our ad. The app also shows ranking baseline/progress, offers simple optimization, YouTube ads setup, and B2B audience targeting (e.g., “Pet product importer in USA”). What the user does (simple flow) 1. Sign up → Add domain (e.g., [login to view URL]). 2. Choose scope: Single Product / Few Products (category or list) / Whole Website. 3. Connect: Google Ads + Google Merchant Center; Microsoft Ads (Bing). (Meta optional for remarketing/catalog.) 4. Pick countries: Worldwide or selected markets; set daily budgets. (Default India; user can change.) 5. Click Launch → campaigns go live. Dashboard + weekly email show progress. 6. Optimize → toggle rules (pause/scale/negatives). 7. YouTube Ads → quick setup from the same feed/assets. 8. B2B Audience Targeting (optional): choose niche (e.g., “Pet product importer in USA”) and launch. A) Feed & Catalog (no plugins required) • Crawl site to build a clean product feed (ID, title, price, image, availability, brand, GTIN/MPN if present). • Host a Feed URL (XML/CSV). • Push the feed to Google Merchant Center and Microsoft Merchant Center. • Worldwide: replicate feed for the countries/languages you ship to (start with English; extend later). B) Campaign Set (auto-generated) 1. Google Performance Max (per country): uses feed; covers Shopping + Search + YouTube + Discover. 2. Microsoft Shopping (per country): built from the same feed. 3. Dynamic Search Ads (DSA) by site section: captures long-tail/similar queries via URLs/page feed. 4. Keyword Search (Exact / Phrase / Broad-with-negatives): o Head terms per top category (e.g., “hdmi splitter 1x2”). o Long-tails per high-value product (e.g., “stainless lemon squeezer heavy duty”). o Broad with smart negatives to capture similar queries safely. 5. Brand vs Generic split: separate budgets/bids and reporting. C) Query Coverage Engine (auto) • From crawl, generate keyword themes (category/product/spec synonyms). • Build page feed for DSA to map query → best landing page. • Continuous search term mining: add winners as exact; push irrelevant queries to negatives. ________________________________________ D) Geo & Budgets • Country selector: Worldwide or list of markets (default India). • Per-country daily budgets & bid caps. • Auto-exclude countries where you don’t ship. • Currency display from your feed (or simple conversion rules). ________________________________________ SEO Baseline & Progress • Auto-select 150–300 curated keywords from the site. (Allow bulk import for more—no hard cap.) • Save Day-0 baseline ranks (per country you track). • Show weekly increase/decrease trends (Started vs Now cards + chart). • Optional: connect Google Search Console to show impressions/clicks growth. E) B2B Audience Targeting (new) Goal: get direct clients (importers, distributors, wholesalers) for your website. • Audience Wizard: o Choose intent keywords (e.g., “pet product importer”, “pet accessories distributor”). o Choose countries/regions (e.g., United States only, or worldwide). o Optional placements/URLs of industry sites (custom segments). o (Microsoft Ads only) Optional industry/job-function targeting where available. • App creates Search / PMax / Bing Shopping / DSA focused on this audience, with tailored ad copy and lead landing (form/WhatsApp/call). • Lead UTMs tracked; included in weekly reports. YouTube Ads Setup • Video Action (skippable in-stream) or PMax video placements. • Use existing product images/titles to generate a simple slideshow video (MVP). • Headlines/Descriptions from product/category copy; user can edit before launch. Optional: Amazon ASIN Module (toggle ON/OFF) • Input ASIN list or Brand Store URL. • Show basic insights (title/price/BSR history, image count check), keyword ideas, and rank tracking (selected keywords). • (Optional later) Export Amazon Ads bulk sheets or connect Ads API when available. • Option to advertise ASINs off-Amazon via Google/Meta/YouTube (with proper attribution links). Install / Tracking • 1-line JS tag to add GA4 / Google Ads / Meta pixels and purchase/lead events. • GTM container JSON export (import once → tags/events ready). • Server generates and hosts the Feed URL. • (Cloudflare Edge mode = Phase-2 add-on; not needed for MVP.) Optimization Rules (simple, transparent) • Pause keyword/ad group if Cost > threshold and 0 conversions after N clicks. • Scale budget +20% when ROAS ≥ target for 3 consecutive days. • Negatives: auto-suggest irrelevant search terms; 1-click apply. • Alerts: spend spike, zero conversions, feed disapprovals, tracking issues. • Weekly email: top movers, losers, next actions. Reporting • Unified dashboard (Google + Microsoft; Meta remarketing optional). • Country split: spend, clicks, orders, CPA/ROAS, top categories/products. • Rank panel: baseline vs current, ↑/↓ badges, CSV export. • B2B audience performance (leads, CPL, top queries/placements). Panels to build • Website (marketing): Home, Features, Pricing, FAQ, Contact, Sign in/Sign up. • User Panel (app): Sites, Products, Keywords/DSA, Feeds, Campaigns (Google/Bing/YouTube), B2B Wizard, Rules/Alerts, Reports, Billing. • Admin Panel: Users & sites, plan/feature management, pricing/packages, invoices, usage limits (countries/keywords/products), email templates, audit logs. Pricing / Packages (admin-configurable) • Create plans (Starter / Growth / Pro) with feature limits (e.g., #products in feed, #countries, #tracked keywords). • Show Pricing page; integrate Stripe or Razorpay checkout. • Gate features based on plan; trial period toggle. M1 — Foundations + Crawl + Feed • Add domain; crawl & classify products/categories. • Feed-as-a-Service URL generated; sample items validated. M2 — Keyword Themes + DSA + SEO Baseline • Build keyword themes per category/product; page feed for DSA. • Create DSA structure (test market). • Capture SEO baseline ranks (1–2 countries). M3 — Shopping / PMax + Bing • Connect Google Ads + GMC; create PMax for 1–2 countries. • Connect Microsoft Ads; create Shopping campaigns. • JS tag / GTM import set for conversions. M4 — Worldwide Expansion + B2B Audience Wizard • Country selector & budget matrix; clone PMax/Shopping/DSA to selected countries. • Add B2B Audience Wizard (e.g., “Pet product importer in USA”). M5 — Rules + Alerts + Weekly Email • Pause/Scale rules; search-term mining UI; alerts. • Weekly email digest. M6 — Reporting + Billing + Polish (+ optional Amazon toggle) • Unified dashboard with country split; rank trends. • Plans/Packages + Stripe/Razorpay billing; entitlements gating. • Optional: enable Amazon ASIN module shell. • Docs, handover, demo. Acceptance (we will test) • After adding domain, a valid product feed URL is produced and passes Google/Microsoft checks. • For 10 products in 3 countries, PMax/Shopping + DSA go live; sample test queries show impressions. • Single / Few / Whole-site modes each create the correct campaigns/ad groups and landing pages. • SEO baseline stored; after next run, ↑/↓ deltas visible. • B2B Audience Wizard: set “Pet product importer in USA” → campaigns launch with that targeting; leads tracked. • A rule auto-pauses a poor performer; alert email received. • YouTube campaign created and active (basic slideshow acceptable). • Billing: purchase a test plan → features are correctly unlocked/limited; invoice generated. Deliverables • Source code (frontend, backend, worker), 1-line JS tag, GTM container JSON. • Feed generator & hosting; campaign wizards (Google/Bing/YouTube); rules, alerts, dashboard. • B2B Audience Wizard; SEO baseline tracker; pricing/billing (Stripe/Razorpay). • Docker Compose, env samples, CI; README; Postman/OpenAPI; demo deployment. • Two weeks bug-fix warranty after handover. Developer Requirements • [login to view URL]; Node.js (NestJS or Next API routes); PostgreSQL; Redis queues. • Google Ads + Merchant Center + Microsoft Ads integrations; GA4/GSC basics. • Site crawling and rate-limit handling. • Payments (Stripe or Razorpay) and feature-gating experience. • Delivered at least one production SaaS with external ad APIs. Notes / Constraints • Target only countries where shipping is feasible. (Default India; user can change.) • Multi-language ad copy = Phase-2; MVP starts with English. • Amazon module is optional and OFF unless requested. • All ad platform policies must be respected (no prohibited claims/trademarks). pls check [login to view URL] check this, need all similar faetures of this and our desired add on in project mention. Need it run on namecheap shared hosting, we will provide u hosting details and work need in it directly. we can make milestone as work progress but we release only after work done.

Project ID: 39747107