Growth Marketing Specialist

Job Description:

If you live and breathe marketing, we want to talk to you. We are looking for a Growth Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated growth marketing campaigns from concept to execution. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI. The Growth Marketing Specialist will work with the marketing team, supporting teams, and other relevant teams to launch campaigns on time and on budget.


Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Proven working experience in SEO experience

Candidate must have a good knowledge of Technical SEO/WordPress

Candidate must have SEM experience managing PPC campaigns across Google, Yahoo, and Bing not required but a plus

SEO experience within the healthcare industry

Solid understanding of performance marketing, conversion, and online customer acquisition

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Knowledge of ranking factors and search engine algorithms

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Should you feel that the above fits perfectly with what you are looking for, you may submit an application via the link below.

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Kemahiran: SEO, Pemasaran Internet, Pembinaan Pautan, Pemasaran Enjin Carian, Website Analytics

Tentang Klien:
( 0 ulasan ) Manila, Philippines

ID Projek: #36245139

28 pekerja bebas membida secara purata $10/jam untuk pekerjaan ini


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