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1. Core Web Vitals & Performance Optimisation •Website to be a hybrid of these 2: [login to view URL] [login to view URL] . Optimise LCP (large hero image/video), compress and convert to WebP/AVIF. • Implement lazy loading for images below the fold. • Minify CSS/JS; remove unused scripts. • Ensure mobile LCP < 2.5s, CLS < 0.1, TTFB < 200ms. • CDN configuration + caching strategy. 2. Navigation & Information Architecture (Structural Rebuild) Rebuild site menu into: • Solutions (by industry): C&D Food Processing Mining/Quarrying Organics/AD Steel Structure • Shop Baling & Wrapping Conveyors Crushers Feeders & Hoppers Magnets Mobile Equipment Picking Line Product Destruction & Depackaging Separation Technology Solutions for Organics Screens • About • Contact Us • Get a Quote (Primary CTA) 3. Quote & RFP Form (conditional logic) • Custom form with conditional fields: o Industry o Material stream o Throughput (TPH) o Footprint/space o Budget range o Timeline • Integrate with CRM (TBD) • Redirects, tracking, and email notifications 4. Structured Data / SEO Technical Work • Add [login to view URL]: Organization, Product, Breadcrumb, VideoObject • Rewrite meta titles & descriptions for all pages • Improve H1/H2 hierarchy • Internal linking strategy between industry pages → equipment pages • Create SEO optimized landing pages for equipment 5. Analytics & Tracking • GA4 events: o Quote submissions o Datasheet downloads o Call clicks o Contact form interactions • Google Tag Manager setup • Conversion tracking dashboards ________________________________________ Additional Info for Bidders Tech stack: Confirmed likely WordPress + WooCommerce backend (based on Shop functionality). Deliverables required: • Full implementation • QA testing on mobile/desktop • Launch support • Documentation • Optional: Ongoing support Freelancers should provide: • Portfolio of industrial/B2B equipment websites • Delivery Timeline • Fixed pricing • Suggestions to improve performance beyond this brief
Project ID: 40567715
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A quote-driven B2B equipment site lives or dies on two things working together: sub-2.5s LCP so industrial buyers don't bounce before seeing the hero content, and a conditional quote form that routes the right lead data (industry, throughput, budget) into a CRM without friction. I ran a results-based PageSpeed optimization engagement on [login to view URL], pushing both mobile and desktop scores above 90 through image compression (WebP conversion), lazy loading, and script minification — directly the Core Web Vitals work you've scoped here. For the IA rebuild I'd restructure the WordPress/WooCommerce menu into your Solutions/Shop hierarchy with internal linking between industry and equipment pages for SEO, build the conditional quote form with GA4/GTM event tracking on submissions and downloads, and add Organization/Product/Breadcrumb schema across key pages. I'd treat the Shop as a quote-request catalog rather than active checkout, matching your industrial B2B sales motion, unless you tell me otherwise. Do you have a CRM already selected for the quote form integration, or should I set up structured email routing as the starting point?
$200 AUD in 3 days
0.6
0.6
130 freelancers are bidding on average $307 AUD for this job

I must admit, your project is right up my alley! With a robust background in programming, server administration, and troubleshooting, I can ensure that your website's design and performance not only meet your expectations but surpass them. I've handled similar industrial/B2B equipment projects and have a portfolio to back it up.
$500 AUD in 2 days
8.7
8.7

With experience in website optimization and structural rebuilds, I can help enhance your site's Core Web Vitals and navigation. I understand the need to optimize LCP, implement lazy loading, and improve overall performance for a seamless user experience. Would you prefer a specific CRM integration for the conditional RFP form or are you open to suggestions for the best fit? Regards, Yogesh Kumar
$260 AUD in 9 days
8.5
8.5

Hi There, I can help create a seamless blend of the provided references by optimizing LCP and implementing lazy loading strategies. I’ll focus on minifying CSS/JS, ensuring core vitals are met, and restructuring the navigation for clear user pathways. I have ample experience with WordPress and WooCommerce, and can incorporate SEO best practices, including schema, optimized meta tags, and tracking via Google Analytics. I’ve previously enhanced industrial and B2B websites for improved engagement and conversions. Let me know if you’re interested in moving forward or have any questions. Best Regards, Priyanka
$300 AUD in 3 days
8.5
8.5

Hello, I can build your WordPress + WooCommerce B2B equipment website with a clean, scalable backend, complete implementation, responsive QA testing, launch support, and clear documentation. I have experience delivering high-performance business websites and can also recommend performance, SEO, and UX improvements beyond the initial scope. I'd be happy to share my portfolio, fixed-price quote, timeline, and discuss ongoing support. Let's get started!
$250 AUD in 7 days
8.1
8.1

⭐⭐⭐⭐⭐ Optimize Your Website for Performance and User Experience ❇️ Hi My Friend, I hope you're doing well. I've reviewed your project requirements and see you are looking for website optimization and restructuring. Look no further; Zohaib is here to help you! My team has successfully completed 50+ similar projects focusing on web performance and structure. I will ensure to enhance your website’s Core Web Vitals, improve navigation, and optimize SEO within your budget. ➡️ Why Me? I can easily do your website optimization and structural rebuild as I have 5 years of experience in web development, specializing in performance optimization, SEO, and user experience design. My expertise includes WordPress, CSS/JS minification, and analytics setup. Besides, I have a strong grip on other relevant technologies, ensuring a comprehensive approach to your project. ➡️ Let's have a quick chat to discuss your project in detail. I'll showcase samples of my previous work, demonstrating my skills in web optimization. Looking forward to discussing this with you in our chat. ➡️ Skills & Experience: ✅ Core Web Vitals Optimization ✅ Responsive Design ✅ SEO Best Practices ✅ WordPress Development ✅ Performance Tuning ✅ Lazy Loading Implementation ✅ CDN Configuration ✅ Analytics Setup ✅ Custom Form Development ✅ Information Architecture ✅ Schema Markup ✅ User Experience Design Waiting for your response! Best Regards, Zohaib
$180 AUD in 2 days
7.8
7.8

Hi there, We’ve developed multiple industrial websites with complex features like product catalogs, quote systems, and customer logins. We also have extensive experience with WordPress and WooCommerce, having built several B2B and B2C e-commerce platforms. For your project, we can assign a dedicated front-end developer with expertise in modern frameworks like React and Vue, ensuring that the UI is fully optimized for performance and user experience. We also offer a unique advantage: our in-house team of WordPress experts who can handle server management, security, and plugin development, eliminating the need for you to hire separate specialists. Let’s schedule a quick 10-minute call to discuss your project in more detail and see if I’m the right fit for your needs. I’m looking forward to hearing more about your exciting project. Best, Adil
$339.45 AUD in 7 days
7.5
7.5

Hi, I'm a Senior Wordpress & WooCommerce Developer. Here is what I will do: 1. I will optimize Core Web Vitals with lazy loading, WebP/AVIF, and minified scripts. 2. Rebuild navigation into clear industry and shop categories. 3. Create conditional Quote & RFP form integrated with CRM. 4. Implement schema, SEO landing pages, and GA4 tracking. 5. Provide QA, launch support, and documentation. With my expertise of 6+ years, I can do the job fulfilling your needs.
$250 AUD in 7 days
7.2
7.2

Hello, I am very interested in working on improving the website design, performance, SEO, and conversion optimization for Vastum.com.au. I have a strong background in Website Design, Website Optimization, MySQL, PHP, SEO, Web Development, and Web Services, which aligns well with the project requirements. I understand the need to optimize Core Web Vitals, implement lazy loading, minify CSS/JS, and improve navigation and information architecture. I will also focus on building a custom quote and RFP form with conditional logic, integrating with CRM, and enhancing structured data for SEO. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH I would love to discuss this project further and explore how we can achieve the desired results. Looking forward to a follow-up discussion. Best regards, Warda Haider
$300 AUD in 4 days
6.8
6.8

Hello, I’ll deliver a WordPress + WooCommerce-based, performance-focused site aligned with your hybrid design, IA rebuild, and advanced SEO/structured data. I’ll implement lazy loading, WebP/AVIF, CDN, and TTFB targets; build conditional quotes with CRM integration; GA4/GTMs, and robust analytics dashboards. Thanks- Webcast Technology
$220 AUD in 3 days
6.8
6.8

✅ Enhance SEO ✅ Increase Keywords Ranking ✅ Boost Website Authority ✅ Maximize Visibility ✅ Build Brand Awareness ✅ Drive Organic Traffic! Hello! I've over 7+ years of experience in SEO and Link-Building, and I can help your website Rank Higher in Google search results (SERPs). I'll implement strong ON-Page & OFF-Page SEO optimization to enhance your website's visibility and attract more organic traffic. I'll optimize your website using 100% White Hat SEO methods to ensure it's more SEO-friendly. And it will take you ahead of your competitors. I will provide quality work as per your requirements. ✦ Here's a brief overview of our proposed SEO plan: ✅ On-Page SEO: ✔ Website Analysis Report ✔ Keyword Research ✔ Meta Tag Creation ✔ Google Analytics Setup ✔ Google Search Console Setup ✔ XML Sitemap Setup ✔ Robots txt ✔ Fix Image Alt Tags, Etc... ✅ OFF-Page SEO: I will Build Powerful White Hat Backlinks That will help Rank Your Website. ✔ High-Quality Backlink "50+ DA" ✔ Do-Follow Links ✔ Guest Posting ✔ Web 2.0 ✔ Classified Ad Post ✔ Business Listing ✔ Article Submission ✔ Social Bookmarking ✔ Document Sharing ... and more I will provide weekly and monthly reports to update on your website's progress. If you hire me, I'll start working on your site right away. Looking forward to your prompt response. Best Regards @SEOAssistant
$111 AUD in 31 days
6.8
6.8

Hello, I have thoroughly reviewed the requirements for improving the website design, performance, SEO, and conversion optimization for Vastum.com.au. My expertise in PHP, Website Design, SEO, Website Optimization, Web Development, and MySQL positions me well to successfully execute this project. I propose to optimize Core Web Vitals, implement lazy loading, minify CSS/JS, configure CDN, and rebuild the site's navigation and information architecture as per your specifications. Additionally, I will create a custom quote and RFP form with conditional logic, integrate with CRM, and enhance structured data for SEO. With effective communication throughout the project, timely deliverables, and a comprehensive portfolio of industrial/B2B equipment websites https://www.freelancer.com/u/Curveballsol , I am confident in providing a high-quality solution. I look forward to the opportunity to collaborate on this project. Best regards, Curveball Solutions
$300 AUD in 2 days
6.2
6.2

Hello, I can rebuild Vastum into a faster, cleaner WordPress site that matches the hybrid look you want and improves performance, SEO, and lead generation. I’ll optimize Core Web Vitals, restructure the navigation, build the conditional quote/RFP form, add schema, improve page hierarchy, and set up GA4/GTM tracking for conversions. I’ve worked on B2B and industrial sites, and I’ll provide QA, launch support, and clear documentation. Regards, Parvesh M.
$216 AUD in 3 days
6.4
6.4

Greetings, The project requires a thorough overhaul of your website to enhance performance, SEO, and conversion rates, making it more user-friendly and efficient. I would approach this by focusing on a few key areas: 1. **Performance Optimization**: I’ll implement lazy loading, compress images to WebP/AVIF formats, and streamline CSS/JS files to ensure fast loading times, especially on mobile devices. 2. **Navigation Structure**: A clear, logical menu will be established, categorizing solutions and products effectively, which will improve user experience and encourage conversions. 3. **SEO Enhancements**: By adding structured data, rewriting meta tags, and developing SEO-optimized landing pages, we can enhance visibility on search engines and drive more traffic. 4. **Analytics Setup**: I’ll integrate Google Tag Manager and set up conversion tracking to effectively monitor user interactions and optimize further. I’m excited about the chance to help Vastum reach its full potential online.
$300 AUD in 7 days
6.1
6.1

Hello, You've mentioned the need to improve the website design, performance, SEO, and conversion optimization for Vastum.com.au. My name is Sajida Saqira, and I have extensive experience in web development, particularly in enhancing website performance and user experience. For your project, my approach would involve optimizing Core Web Vitals, implementing lazy loading, and restructuring the navigation for improved user engagement. I would also focus on integrating a custom quote and RFP form with conditional logic and CRM integration for seamless lead management. Additionally, I will work on structured data implementation, SEO enhancements, and setting up analytics and tracking for better insights. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com/u/SajidaSaqira/SS-Technologies I would appreciate the opportunity to discuss your project further and provide insights on how we can exceed your expectations. Best regards, Sajida Saqira
$420 AUD in 7 days
6.1
6.1

Hello, I came across your Improve website design and performance, SEO, and Conversion Optimisation for Industrial Engineering Company (Vastum. com. au) and I am very interested in working with you. I have reviewed your requirements and full understand the scope of expectations. I specialize in PHP, Website Design, HTML, Web Development, Website Optimization, and have successfully delivered similar projects before. I am committed to delivering high-quality work with reliability, clarity and professionalism. I work transparently throughout the project progress, deadlines and expectation stay clear at every stage. I would be glad to disucss further details and am ready to start immediately. Looking forward to hearing from you.
$500 AUD in 2 days
6.1
6.1

With over a decade working in web engineering, I believe my skills and expertise make me an ideal fit for your project with Vastum. I have an extensive knowledge of HTML, MySQL, PHP, SEO, and Website Design that would be crucial to optimizing your company's website performance and speed as well as improving the SEO. Additionally, my familiarity with WordPress and Woocommerce would be advantageous for the structural rebuild required for navigation and information architecture as well as customizing and integrating the quote form with CRM. In terms of experience, I've built and maintained various industrial/B2B equipment websites in the past which aligns perfectly with your project needs. Clients often appreciate my ability to merge clean design aesthetics with effective website functionality - a principle I could bring to Vastum.com.au. Furthermore, my specializations extend beyond the mere implementation of your outlined project requirements. Lastly, I highly value clear communication throughout projects to ensure client satisfaction and deliver the best possible results. Given this chance, rest assured that I'll dedicate my full efforts to provide a high-quality execution of each aspect of your project. I'm committed not just to helping you meet these current objectives but to establish a long-term relationship offering ongoing support if needed.
$100 AUD in 1 day
6.1
6.1

Hi, This looks like a classic B2B site refresh: speed, clearer industry navigation, and a tighter quote flow for industrial equipment. The goal is to blend fast performance with meaningful product/industry pages to support conversions. I've done similar performance and IA lifts for manufacturing and process equipment sites, focusing on real-user metrics. I’d start by validating the current flow, isolate unstable parts, then target LCP/CLS/TTFB with image optimization, lazy loading, minification, and a CDN plan; rebuild navigation and the conditional Quote/RFP form. SEO risk during IA rewrite is real, preserve rankings while migrating URL structure. What is the preferred CRM for the Quote/RFP form integration, and which fields are essential to capture? Do you want a staged rollout with a beta URL or a single go-live and post-launch validation plan? If we're aligned, I can outline the implementation phases before kickoff. Best regards, Brandon
$120 AUD in 2 days
5.9
5.9

Hi, I can rebuild your WordPress + WooCommerce website with a modern, high-performance design inspired by your reference sites while optimizing it for Core Web Vitals, SEO, and lead generation. ✅ Core Web Vitals optimization (LCP, CLS, TTFB, caching, CDN, WebP/AVIF) ✅ Complete navigation restructure & WooCommerce setup ✅ Advanced conditional Quote/RFP form with CRM-ready integration ✅ Technical SEO, Schema markup, and optimized landing pages ✅ GA4, GTM, conversion tracking, QA testing, documentation, and launch support I have experience developing high-performance WordPress/WooCommerce websites and can deliver a scalable, SEO-friendly solution. I’ll provide a clear timeline, fixed pricing, and recommendations to further improve performance and conversions. I’m ready to discuss your project and get started.
$100 AUD in 7 days
5.4
5.4

As a seasoned web and mobile app developer with over 9+ years of real-world experience, I'm an ideal candidate for your industrial engineering website improvement project at Vastum.com.au. My skills in HTML, PHP, MySQL, and web services make me the perfect match for your WordPress and WooCommerce platform. I offer you more than just a website upgrade. I will improve your Core Web Vitals and performance by strategically optimizing your LCP, minimizing CSS/JS files, implementing lazy loading, and deploying efficient CDNs. The end goal? To ensure that your mobile experience is lightning-fast with metrics like LCP within the industry benchmarks. You've mentioned the need for effective navigation & information architecture - consider it done! I'll rebuild your site menu from scratch in line with your solutions and product categories! My robust skills in SEO come into play when revamping informational content or designing data forms such as Quote and RFP forms that maximize lead generation. I won't just rewrite meta titles; I'll craft them compellingly enough to drive increases in organic traffic! Additionally, my expertise in setting up analytics tools such as GA4, GTM, accompanied by conversion tracking dashboards will provide comprehensive insights to boost campaigning for more sales. In conclusion, hiring me gives you not only a technician but also a partner who can shoulder your business's long-term goal. My post-launch support and documentation after project
$300 AUD in 7 days
5.4
5.4

Hey , I’ve carefully checked your requirements and really interested in this job. I’m full time WordPress developer having 5+ years of experience. I’m offering best quality and highest performance at lowest price. I can complete your project on time and your will experience great satisfaction with me. I have rich experienced in GTmetrix, MySQL, PHP, Web Services, Website Design, HTML, Web Development, Conversion Rate Optimization, SEO and Website Optimization. Please message for further communication. Thanks
$100 AUD in 5 days
5.1
5.1

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