Keyword Research - SEO & Google ads
Dibayar semasa penghantaran
We are seeking a skilled and experienced digital marketing expert to conduct a comprehensive keyword analysis and optimization project to improve our online visibility and drive targeted traffic to our website. The ideal candidate will have a deep understanding of keyword research techniques, search engine algorithms, and digital marketing trends.
Conduct thorough research to identify relevant and high-performing keywords related to our industry, products, and services.
Focus on long-tail keywords that align with our target audience's search intent.
Identify local keywords for geographically targeted campaigns, if applicable.
Analyze competitor websites and marketing strategies to identify effective keywords they are targeting.
Provide insights on competitor keyword performance and suggest strategies to outperform them.
Negative Keyword Identification:
Compile a list of negative keywords to prevent irrelevant clicks and optimize the budget effectively.
Keyword Grouping and Structure:
Organize identified keywords into well-structured ad groups based on relevancy and search intent.
Provide recommendations for effective keyword grouping and campaign structure.
Ad Copy Suggestions:
Offer suggestions for ad copy creation, incorporating the selected keywords for each ad group.
A/B test different ad copies and provide insights on which copies perform best.
Landing Page Analysis:
Evaluate the relevance of existing landing pages to the selected keywords.
Provide recommendations for optimizing landing pages to improve Quality Score and user experience.
Monthly Reporting and Analysis:
Generate detailed monthly reports outlining the performance of selected keywords, click-through rates, conversion rates, and other relevant metrics.
Provide actionable insights and recommendations for continuous improvement.
Comprehensive list of relevant keywords and phrases.
Well-structured ad groups with relevant keywords assigned to each group.
Detailed competitor analysis report.
List of negative keywords.
Ad copy suggestions and A/B testing results.
Landing page optimization recommendations.
Monthly performance reports with actionable insights.
Proven experience in keyword analysis and optimization for Google Ads campaigns.
In-depth knowledge of keyword research tools and techniques.
Strong analytical skills and attention to detail.
Excellent communication skills and the ability to explain complex concepts in a simple manner.
Google Ads certification is a plus.
ID Projek: #37262445