Statistics indicate that most internet surfers only care about first-page search results, and that half of the clicks go to the first three results. So, one of the most important things to take care of is the keywords you want your website to target, which you hope your site will move to the top of google search pages, which will be an inexhaustible reservoir of monthly traffic.
Search engines, led by Google, are constantly changing and their algorithms are changing, making it difficult even for siu experts to keep up with them. But one thing has remained constant and indispensable: finding the keywords that people are looking for in search engines. This knowledge can help you build your content strategy.
Choosing keywords is not only about choosing words and expressions that are searching intensively, building links, or searching for an advanced order for a particular keyword, but is more comprehensive than that, and is the basis of any successful Siu campaign.
A study conducted by Ahrefs on three million searches revealed that the page, which ranks first in the ranking of search results for a particular keyword, will also rank one of the top ten for a thousand other relevant keywords, which means that it is enough for your site to control one key word, and with it will control a thousand other keywords.