Search Marketing, PPC, Email, and Landing Pages

• Analyze the company’s paid SERP rankings on various keywords and keyword phrases.

o If you cannot find any ads for the company, describe which companies do appear. Are

any of these companies in direct competition with your company?

o If you can find ads for your company, compare these rankings to its direct competitors.

o Recommend keywords and keyword phrases that your company should be investing in

for an acceptable Return on Marketing Investment (ROMI)? Justify your choices.

• Browse various sites (e.g., Facebook, blogs, shopping, local news, etc.) that you believe would be

good sites on which your company could purchase display ads. Describe the companies who are

currently purchasing ads on these sites, and include a screenshot of the ads. Are the existing

advertisers a good “fit” for the site publisher? Why or why not? Would you recommend that

your company also purchase ad space on the publisher’s site?

• Does your company or its competitors request customer emails? Is there a newsletter option

that you can sign up for? If so, what are the options and how is the email list managed? Review

the company’s email privacy policy and see if they adhere to CASL or US CAN-SPAM legislation.

Make sure that you follow the ad links (and email links) from your company and its competitors.

Describe the landing pages and provide screenshots. Do companies have an explicit CTA on their

landing pages. Do they follow the key design elements of good landing page construction (e.g.,

key content “above-the-fold”)?

• Summarize your discussion of keyword research, display ads, email and newsletter reviews, and

landing pages. Then, provide some key tactical recommendations for your company based on

this analysis.

Kemahiran: Digital Marketing, Halaman Pendaratan, SEO

Lihat lagi: ppc landing pages design, best converting landing pages ppc, speed ppc landing pages, ppc best practices 2017, best adwords landing pages, landing page best practices hubspot, landing page design best practices 2017, what is a ppc landing page, landing page best examples, ppc landing page templates, sem landing page best practices, speed ppc dynamic landing pages, ppc landing pages samples, free landing pages email creatives, creating landing pages affiliate marketing, affiliate ppc landing pages, sample ppc landing pages, best landing pages ppc samples, ppc landing pages example, program search dynamic landing pages

Tentang Majikan:
( 0 ulasan ) Canada

ID Projek: #15633702

10 pekerja bebas membida secara purata $155 untuk pekerjaan ini


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