Freelancer to prepare a comprehensive pay per click campaign from scratch for the website [url removed, login to view]
Use a variety of data sources, including Google AdWords Keyword Planner, internal vocabularies and historical performance archives to build effective pay per click campaign.
Ensure that campaign structure, ad group theming, keyword selection, match typing (including negatives) ad copy and ad extensions are designed to maximise return on investment by focussing on consumer intent.
Provide recommendations on associated campaign settings such as max CpC bids, ad scheduling, bid modifiers (time of day, device) & networking targeting settings.
DELIVERABLES: Provide outputs first as documentation and secondly, once approved and given AdWords access, implement campaign.
SEPARATELY: Conduct ongoing review and make iterative improvements (to both documentation and then with approval by implementation) according to an agreed schedule. Envisaged to cover an initial 12 month engagement.