we have 4 sites and we are seeking a (french/english) SEO expert to take our organic search presence to the next level. The successful candidate must demonstrate strong SEO capability, including knowledge of sound practices, technology, and tools.
The ideal candidate must have a firm grasp of areas like site architecture, meta tags, keyword optimization, link building, SEO copywriting, and internal linking strategies. The candidate must be able to work collaboratively with diverse teams throughout the firm. He/She must focus exclusively on white-hat SEO approaches, emphasizing the best execution and promotion of our high-quality content and resources for human visitors, consistent with recommendations of major search engines.
The Ideal Candidate
The candidate will help develop and implement a plan evolving SEO strategy across the organic marketing spectrum, actively identifying integrated organic marketing opportunities and creating dynamic solutions as complex SEO issues arise. He/She will have experience with SEO, stay abreast of SEO industry trends, and will find ways to respond and capitalize on these trends. He/She understands the technical nuts and bolts of SEO and will ensure that our sites content are appropriate, optimized and organized. Most importantly, the candidate believes in creating quality user experiences first and foremost and makes recommendations by balancing user experience, SEO, and business goals.
Specific Functions Include
Monitor overall SEO program success with regards to ranking, indexed pages, backlinks and report to senior management
Analyzes link profile to identify potentially toxic and/or spammy links
Provides website recommendations that drive SEO goals and ensure strong presence
Drives on-page & off-page optimization including technical optimization, high-quality link building, and sitemap submissions, adhering search engines and web standards
Performs competitive analysis and benchmarking
Collaborates with content and creative teams to refine and execute SEO recommendations
Recommends content approaches to gain natural attribution from authority sites
Recommends information architecture improvements to aid in search engine visibility.