As the project name suggests. You're required to understand this marketing method and potential of building links through this method and have good experince with it, set up accounts and virally distribute videos on the social sites, video engines, etc. Be familiar with products like [url removed, login to view], [url removed, login to view] too, etc.
I'm also interested in all other social marketing methods that are avialable, let me know what your having the best results with and lets start.
Obviously forgot to mention blogs, RSS, etc that are in integral part of socialmarketing, we definitely will be using these with Word Press.