I would like to take the opportunity to introduce myself as a project manager of Quantea Limited. We are currently looking for a social media specialist who will be responsible for managing social channels (mainly Instagram & Facebook) and paid media for one of our retail projects called Moo Lab Birmingham. Importantly, we need someone who has a strong understanding of the UK dessert market and trends.
Moo Lab is a dessert take away franchise business and there are 7 branches across the UK. The main direction of Moo Lab is taste, youth and fun. Our main target customer group is 13-27 years old those who pursue the quality of life. Moo Lab Birmingham has 21 product selections with over 70 flavors Our products include cookie doughs, waffles, milkshakes, brownies, chocolate fudge cakes etc. Please refer to this link if you would like to have a look at our website: [login to view URL]
Cookie Dough, Waffles, Pancakes, Shakes & More – Moo Lab Birmingham
Moo Lab Birmingham specialise in Chocolate Brownies, Chocolate Fudge Cakes, Vanilla Cheesecakes, Sponges & Cakes, Warm Cookie Dough, Milkshakes, Waffles & Pancakes.
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PS: Moo Lab Birmingham is the only branch we operate and manage the business activities including marketing.
Overview of What We need:
1. Dessert take away's competition are highly competitive in Birmingham. Therefore, we need someone to conduct a comprehensive competitor analysis report. This will also include local competitors’ successful marketing strategies.
2. Analyse our target audience in Birmingham for retargeting and remarketing if needed.
3. Identify social media strategies implemented by the most successful Moo Lab branch at Chesterfield
4. Formulate in- depth social media strategies to reach audience and achieve our goal.
5. Create and manage ads across social media platforms in line with Facebook’s advertising policies (Google Facebook Instagram)
6. Write and post captivating content across all social media platforms.
7. Engage and communicate with our target audience across social media networking channels.
Should you have any further questions about this project, please do not hesitate to give me a call. I will be happy to further discuss about it with you.