TikTok Sales-Driven Marketing Strategy

I need a sharp, actionable TikTok strategy that turns views into sales for our line of physical products aimed at young adults. The work breaks down into three connected pieces: • Marketing Plan – Map out a content calendar, posting frequency, hashtag approach, ad formats, influencer slots, and KPI targets that clearly show how each activity moves prospects from discovery to purchase within TikTok’s ecosystem. • Shooting Guide Review – I’ll share our existing in-house filming guide; refine it so every angle, hook, and CTA aligns with the plan above and feels native to the “For You” feed. • KOL Script Review – Audit and polish the influencer/KOL script to ensure brand voice consistency while keeping it punchy and conversion-focused. Highlight any sections that may cause drop-off and suggest rewrites. Keep recommendations grounded in TikTok best practices, recent algorithm shifts, and trends relevant to the 18-30 crowd. I’ll provide current assets, audience insights, and product specs as soon as we start. Final deliverables should arrive as an editable doc or slide deck I can hand straight to the content team.

Project ID: 39754087