Make a video about why our potential customers should think long term. If the customers want to think long term - choosing to business with us is the smartest thing to do, but not if they want to think short term. That's why we want to communicate the message of long term thinking through an animation video telling the story about the hare VS turtle. ([login to view URL])
We are a battery company selling lithium batteries. We have meeting with customers that are looking to buy batteries. Our batteries (turtle) are a bit more expensive than the chinese suppliers (hare) - so if they think short term they will go for the chinese battery suppliers (hare). The problem with the chinese suppliers is that they are unstable and they have to find new suppliers every year which is costly. So if they think long term, buying batteries from us (turtle) makes more sense. Because in the end our batteries last longer and it will make our customers win the race in the end.
We don't want to come across as slow, but we want to communicate the other attributes of the turtle like steadiness, conscientiousness, wise, long life, hard shell and not easily crushed, stable, content.
We already have a storyboard. Please see attachment.