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Competition entry page, HTML email template, banner design

Introduction:

[url removed, login to view] is running a contest in the lead up to the Melbourne Food and Wine Festival (MFWF) where one winner will receive 20 lunches for 2 people at 20 restaurants participating in the event “Restaurant Express”.

The main goal of this campaign is to collect subscribers to the [url removed, login to view] email mailing list. All entrants to the competition will automatically be opted in to the [url removed, login to view] subscriber list.

The code for the entry mechanics will be provided but design will need to be updated for the competition.

Project Objectives/Desired Purpose:

This campaign is to increase the [url removed, login to view] subscriber list.

Target Audiences:

* Casual diners/ website visitors/ foodies/ MFWF followers

* Facebook Fans

* Audience/Visitors

** Mainly female

** Age group predominantly 25-44 years old

Required Specifications:

* Creative (in order of priority):

** Competition entry page (competition details – form for entry, opt in box with link to T&C’s)

** Dimensions to be similar to previous promotion pages (for example, [url removed, login to view])

** Entry form mechanics to remain the same as in the provided code

** Landing page to also include the [url removed, login to view] header (orange with logo and images) and footer – code will be supplied for this

** Banner for website 464px x 182px (refer to [url removed, login to view] – bottom of page)

** HTML email template to promote campaign to existing database

** Standard best practices for email design eg. Width no wider than 600px

** Example of similar email used for previous campaign will be provided

* Colours to be used:

** MFWF ([url removed, login to view]) colours can be used, but not compulsory

** Any complimenting colours to the BAR brand (style-guide provided)

* Copy writing:

** The Sans font (provided), plus any other complementing fonts

** Copy for landing page will include what is included in the prize

** 3-4 lines of copy will outline how to enter

** All copy will be supplied

* Design look and feel:

** In line with the clean look and feel of the website

** Imagery options for both vector and photo graphics.

** MFWF logo to be included

** Call to action message:

Degustate – Devour – Digest (title line of competition)

Can you conquer 20 of Melbourne’s best restaurants in 20 days? (sub heading)

** All restaurants included in the prize must be included in the design somehow – using either their names or logos

** Secondary message somewhere on competition entry page:

Book your festival tables online

(link back to MFWF Restaurant Express page on BAR [url removed, login to view]~Promotion/MFWF-Restaurant-Express)

* Suggested design options (design not limited to these suggestions)

** The 20 restaurant names used to create an image

** Map image with pins for each of the restaurants

Resources:

* [url removed, login to view] logo (provided)

* Melbourne Food and Wine Festival logo (provided)

* Code for competition entry mechanics (raw code supplied), live example: [url removed, login to view]~Competition/?ref=

* Website header and footer code (provided)

* Example of similar email used for previous campaign (provided)

* List of restaurants included in prize and their websites (provided)

Production Timetable and Deadlines

* Design sketches for approval by COB Friday 30 December 2011 (GMT +11)

* Deadline for final creative submission is COB Friday 6 January 2012 (GMT +11)

Deliverables:

* psd, Image + HTML files required to be provided for the banner

** Any copy to be editable, not hardcoded in an image.

* To also include any additional fonts, creative used in ad.

Kemahiran: CSS, Reka Bentuk Grafik, HTML, Photoshop, Reka Bentuk Laman Web

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Tentang Majikan:
( 2 ulasan ) Preston, Australia

ID Projek: #1353421

Dianugerahkan kepada:

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