We are looking for a logo design for an aviation business. The design will be an improvement upon the attached file. Some considerations:
- the look and feel should be Caribbean, light, airy, crisp and fresh. Our customer base is the higher end tourist, we are trying to portray professionalism
- should be complementary to our web site which will have a "Web 2.0" look
- we will be looking to develop strong brand recognition through the toucan bird
- the logo must be unique to other business using same name / symbol
- the logo will be used on aircraft, so can't be too complex to paint or have large decal made
- the logo will be used on hats, uniforms, etc. so as above, can't be too complex for embroidery
- must be legible in all media(e.g. print, TV, web,etc.) and in black & white as well as colour
I also want the business' parent holding company name in a complementary font. No logo design is required for this.
We will want native files of all individual logo elements plus the elements combined.
Please provide portfolio of similar design work. I would expect to choose from 3-5 concepts. Further phases of this program will be web page graphics and design, Photoshop projects and additional marketing collateral development.
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